Baby Cereals & Other Dried Baby Food - Southeast Asia

Southeast Asia

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$684.60m in 2024. The market is expected to grow annually by 10.67% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.99 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 91.16m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 8.0% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in Southeast Asia is experiencing minimal growth, influenced by factors such as increasing urbanization, changing consumer preferences, and rising disposable income. This market's growth is driven by the convenience and health benefits offered by these products.

Customer preferences: With the growing popularity of natural and organic products, Southeast Asian consumers are increasingly seeking baby food options that are free from artificial additives and preservatives. This trend is particularly evident in the Baby Cereals & Other Dried Baby Food Market, as parents prioritize providing their infants with wholesome and nutritious meals. As a result, manufacturers are expanding their offerings to include more organic and clean-label options to cater to this growing demand.

Trends in the market: In Southeast Asia, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by the increasing health consciousness among parents, who are seeking healthier options for their babies. As a result, there is a growing market for organic and natural baby food products, with major players in the region expanding their product offerings in this segment. This trend is expected to continue, with potential implications for industry stakeholders including increased competition and the need for innovative product offerings in this segment.

Local special circumstances: In Southeast Asia, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is greatly influenced by the region's diverse cultures and dietary preferences. In countries like Thailand and Malaysia, rice-based baby cereals are popular, while Indonesia and Vietnam have a preference for dried fruits and vegetables. Additionally, government regulations on ingredient standards and labeling requirements vary across the region, further shaping the market dynamics. These factors play a significant role in the market's growth and product offerings, making it unique from other markets in the world.

Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food Market in Southeast Asia is heavily influenced by macroeconomic factors such as national economic health and fiscal policies. The region's growing population and increasing disposable income are driving the demand for convenient and nutritious baby food options. Furthermore, favorable government initiatives and investments in the food and beverage industry are supporting market growth. However, economic slowdowns and currency fluctuations can pose challenges to market performance. Additionally, changing consumer preferences and rising health awareness are shaping product innovation in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.