Bread - Southeast Asia

Southeast Asia

Highlights

Revenue in the Bread market amounts to US$34.26bn in 2024. The market is expected to grow annually by 4.55% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$49.46 are generated in 2024.
In the Bread market, volume is expected to amount to 20.34bn kg by 2029. The Bread market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Bread market is expected to amount to 27.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in Southeast Asia has seen a sluggish growth rate, influenced by factors like changing consumer preferences, increasing health consciousness, and the convenience of online bread services.

Customer preferences: Consumers in Southeast Asia are increasingly opting for convenience and ease in their food choices, leading to a rise in demand for pre-packaged bread and cereal products. This trend is driven by a growing urban population and busy lifestyles. Additionally, there is a shift towards healthier options, with an emphasis on whole grain and gluten-free products. This is influenced by a rising awareness of health and wellness, as well as a growing preference for natural and organic ingredients. As a result, there has been a surge in the availability of specialty bread and cereal products in the market, catering to specific dietary needs and preferences.

Trends in the market: In Southeast Asia, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more diverse bread options. This trend is driven by increasing health consciousness and a desire for convenience among consumers. As a result, there is a growing presence of artisanal and specialty breads, as well as an increase in gluten-free and whole grain options. This trend is expected to continue, leading to potential opportunities for industry stakeholders to tap into this market and cater to evolving consumer preferences.

Local special circumstances: In Southeast Asia, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's diverse cultural and geographical factors. For example, in Malaysia, bread is a staple food for many ethnic groups, leading to a high demand for a variety of bread products. In Thailand, the market is driven by the popularity of street food culture, where bread is often sold as a quick and affordable snack. Additionally, the region's growing health consciousness has led to a rise in demand for healthier bread options, such as whole wheat and gluten-free bread. These unique local factors play a significant role in shaping the Bread Market within The Food market in Southeast Asia.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Southeast Asia is heavily impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. The region's strong economic growth and rising disposable income have led to an increase in demand for packaged and convenience foods, including bread. Moreover, government initiatives to promote healthy eating and increase food security have also contributed to the growth of the bread market in the region. Additionally, the growing trend of Westernization and urbanization in Southeast Asia has led to a shift in consumer preferences towards more Western-style diets, leading to a higher demand for bread and other cereal products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.