Processed & Frozen Vegetables - Southeast Asia

Revenue in the Processed & Frozen Vegetables market amounts to US$11.33bn in 2024. The market is expected to grow annually by 6.47% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$58bn in 2024).
In relation to total population figures, per person revenues of US$16.36 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 6.37bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 7.9kg in 2024.

Definition:

The Processed and Frozen Vegetables market covers products made from edible plants (whole or part of) that have been canned, frozen, dehydrated, and pickled.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Processed vegetables, such as pickled, canned, dried or dehydrated vegetables
Frozen vegetables
Other type of preserved vegetables
Sauerkraut, Kimchi
Vegetable blends, vegetable purees, artichoke hearts

Fresh vegetables
Vegetable-based ready-to-eat meals
Vegetable powder/flour
Vegetable-based instant meals
Vegetable broths
Out-of-home consumption

The Processed & Frozen Vegetables Market in Southeast Asia is experiencing minimal growth due to factors such as limited consumer awareness and low purchasing power. Despite the convenience of online services, the market's growth rate is hindered by traditional food preferences and cultural barriers.

Customer preferences: The Southeast Asian market for Processed & Frozen Vegetables has seen a significant increase in demand for more convenient and time-saving options. This is driven by the growing working population and the increasing adoption of Western eating habits. As a result, there has been a rise in the consumption of ready-to-eat and pre-packaged frozen vegetables. Additionally, the trend towards healthier food choices has led to a surge in the demand for organic and non-GMO frozen vegetables, catering to the health-conscious consumer segment.

Trends in the market: In Southeast Asia, the Processed & Frozen Vegetables Market within The Food market is experiencing a trend towards healthier and more convenient food options. Consumers are increasingly seeking out frozen vegetables as a time-saving alternative to fresh produce. This trend is expected to continue as busy lifestyles and rising health consciousness drive demand for convenient, nutritious options. Industry stakeholders can capitalize on this trend by offering a wider variety of frozen vegetable options and promoting their health benefits. Additionally, technological advancements in freezing and packaging techniques are likely to further drive growth in the processed and frozen vegetables market in Southeast Asia.

Local special circumstances: In Southeast Asia, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is influenced by unique local factors. For instance, in Thailand, the market is driven by the country's rich agricultural landscape and the government's support for food processing industries. Meanwhile, in Indonesia, the market is impacted by the cultural preference for frozen vegetables and the country's regulations on food safety and importation of fresh produce. These factors contribute to the market's growth and dynamics, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by macroeconomic factors in Southeast Asia. The region's strong economic growth, favorable government policies, and investments in infrastructure have created a conducive environment for market growth. Moreover, the growing demand for convenient and healthy food options, coupled with the rising disposable income of consumers, has propelled the demand for processed and frozen vegetables in the region. Additionally, the increasing urbanization and changing dietary habits are also contributing to the growth of this market. These factors are expected to continue driving the market in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.