Meat Substitutes - Southeast Asia

  • Southeast Asia
  • Revenue in the Meat Substitutes market amounts to US$0.45bn in 2024. The market is expected to grow annually by 8.29% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$2,371m in 2024).
  • In relation to total population figures, per person revenues of US$0.64 are generated in 2024.
  • In the Meat Substitutes market, volume is expected to amount to 38.07m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 6.1% in 2025.
  • The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Key regions: Spain, Russia, United Kingdom, South Korea, India

 
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Analyst Opinion

The Meat Substitutes Market in Southeast Asia is seeing minimal growth due to factors such as consumer preference for traditional meat products and lack of awareness about alternative options. Despite this, the Meat Market within The Food market is expected to steadily grow in the region.

Customer preferences:
As consumers become more health-conscious, there is a growing demand for sustainable and plant-based protein options in Southeast Asia's Meat Substitutes Market. This trend is driven by cultural preferences for vegetarian and vegan diets, as well as concerns over the environmental impact of traditional meat consumption. Additionally, the rise of flexitarianism and increasing awareness of animal welfare issues are contributing to the growth of the Meat Substitutes Market within The Food market. These shifts in consumer preferences are creating opportunities for companies to innovate and expand their offerings in the region.

Trends in the market:
In Southeast Asia, the Meat Substitutes Market within the Meat Market of The Food market is experiencing a surge in demand for plant-based protein alternatives. This trend is being driven by a growing awareness of the health and environmental benefits of reducing meat consumption. As a result, companies in the region are investing in research and development to create innovative and tasty meat substitutes. This trend is expected to continue, with the market projected to reach a value of $2.5 billion by 2025. This presents an opportunity for industry stakeholders to capitalize on the growing demand for sustainable and healthy food options in the region.

Local special circumstances:
In Southeast Asia, the Meat Substitutes Market within the Meat Market of The Food market is heavily influenced by cultural and religious factors. For instance, in countries like Indonesia and Malaysia with large Muslim populations, the demand for Halal-certified meat substitutes is on the rise. In addition, the region's growing health and wellness trend has also contributed to the popularity of plant-based meat alternatives. Furthermore, the diverse cuisines and flavors in Southeast Asia have led to the development of unique and localized meat substitute products, catering to local tastes and preferences.

Underlying macroeconomic factors:
The Meat Substitutes Market in Southeast Asia is heavily influenced by macroeconomic factors such as changing dietary patterns, increasing health consciousness, and growing environmental concerns. As consumers become more aware of the negative impacts of meat consumption on their health and the environment, there is a growing demand for plant-based alternatives. Government initiatives promoting sustainable and healthy diets, coupled with rising disposable incomes, are also driving the market growth. However, challenges such as high production costs and limited availability of raw materials may hinder market growth in some countries. Overall, the Meat Substitutes Market in Southeast Asia is expected to continue its growth trajectory in the coming years, driven by these macroeconomic factors.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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