Beauty & Personal Care - Southeast Asia

Southeast Asia

The Beauty & Personal Care market in Southeast Asia is projected to generate revenue of US$34.28bn in 2024.
It is expected to grow at an annual rate of 3.04% (CAGR 2024-2029).
The largest segment in this market is Personal Care, which is estimated to have a market volume of US$16.63bn in 2024.
When compared globally, in the United States leads in revenue generation, with an expected revenue of US$100bn in 2024.
In terms of per capita revenue, in Southeast Asia is projected to generate US$49.48 per person in 2024.
Furthermore, online sales are anticipated to contribute 40.0% of the total revenue in the Beauty & Personal Care market by 2024.
In Indonesia, the demand for natural and organic beauty products is on the rise, driven by increasing consumer awareness of sustainability and health concerns.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.