Fresh Seafood - Southeast Asia

Southeast Asia

Highlights

Revenue in the Fresh Seafood market amounts to US$10.42bn in 2024. The market is expected to grow annually by 6.75% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$12bn in 2024).
In relation to total population figures, per person revenues of US$15.05 are generated in 2024.
In the Fresh Seafood market, volume is expected to amount to 521.40m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Fresh Seafood market is expected to amount to 0.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Seafood Market of the Fish & Seafood Market in Southeast Asia is experiencing minimal growth due to factors such as changing consumer preferences towards plant-based diets, increasing concerns over sustainability, and strict regulations on fishing practices. Despite these challenges, the market continues to see steady growth as demand for high-quality, locally sourced seafood remains strong.

Customer preferences: As consumers in Southeast Asia become more health-conscious, there has been a noticeable increase in demand for sustainably-sourced and locally-caught seafood. This trend is driven by a growing awareness of the environmental impact of food choices and a desire for fresher, higher quality products. Additionally, there is a strong preference for seafood that is free from antibiotics and other additives, indicating a shift towards more natural and organic options in the Fresh Seafood Market of the Fish & Seafood Market within The Food market.

Trends in the market: In Southeast Asia, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is seeing a rise in demand for sustainable and traceable seafood products. Consumers are increasingly conscious about the environmental impact of their food choices and are looking for ethically-sourced seafood. This trend is significant as it highlights the importance of sustainability in the seafood industry. It also presents opportunities for industry stakeholders to capitalize on this trend by offering transparency in their sourcing methods and promoting sustainable practices. Additionally, with the rise of e-commerce, there is also potential for online platforms to provide consumers with information on the sourcing and sustainability of seafood products.

Local special circumstances: In Southeast Asia, the Fresh Seafood market is heavily influenced by the region's geography and cultural preferences. The abundant coastlines and rivers provide a steady supply of fresh seafood, making it a staple in the local diet. However, the market is also shaped by regulatory factors, such as government policies on fishing and seafood exports. This creates a unique market dynamic, with a strong emphasis on sustainability and traceability. Additionally, the diverse cultures in the region contribute to a wide range of seafood dishes and preparation methods, catering to various tastes and preferences. These factors make the Fresh Seafood market in Southeast Asia distinct from other markets, presenting both challenges and opportunities for businesses in the industry.

Underlying macroeconomic factors: The Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and trade policies. In Southeast Asia, the market is driven by strong economic growth and rising disposable income levels, which are leading to increased demand for premium and sustainable seafood products. Additionally, government initiatives promoting sustainable fishing practices and investment in seafood infrastructure are also contributing to market growth. However, challenges such as fluctuating seafood prices and trade tensions between major seafood-producing countries may hinder market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.