Processed Meat - Southeast Asia

Southeast Asia

Revenue in the Processed Meat market amounts to US$10.78bn in 2024. The market is expected to grow annually by 5.44% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$15.42 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 1.72bn kg by 2029. The Processed Meat market is expected to show a volume growth of 2.1% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 2.2kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Processed Meat Market in Southeast Asia is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health concerns, and the availability of alternative protein sources. Sub-markets such as Ham & Bacon, Sausages, and Cold & Roast Meat Products play a role in shaping the overall market.

Customer preferences: Consumers in Southeast Asia are becoming more health-conscious and are seeking healthier options in their food choices, leading to a growing demand for processed meat products made from natural and organic ingredients. There is also a shift towards locally sourced and sustainable options, reflecting a growing awareness of environmental and ethical concerns. Additionally, with the rise of busy lifestyles and urbanization, there is a growing preference for convenience and ready-to-eat processed meat products, such as pre-cooked and pre-packaged options. This trend is also influenced by the increasing influence of Western food culture and the desire for fast and easy meals.

Trends in the market: In Southeast Asia, the Processed Meat Market within the Meat Market of The Food market is experiencing a shift towards healthier and more sustainable options. There is a growing demand for plant-based meat alternatives, as well as a focus on reducing the use of additives and preservatives. This trend is driven by changing consumer preferences and increased awareness of the environmental impact of traditional meat production. Industry stakeholders will need to adapt to these changing market dynamics and invest in innovative technologies to meet the demand for healthier and more sustainable processed meat products.

Local special circumstances: In Southeast Asia, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the diverse cultural and religious practices of the region. For example, the demand for halal-certified processed meat products is significantly higher in majority-Muslim countries such as Indonesia and Malaysia. Additionally, the geographical characteristics of the region, with its vast archipelago and diverse landscapes, also play a role in shaping local preferences and consumption patterns. Furthermore, varying regulatory frameworks and trade policies among Southeast Asian countries also impact the availability and pricing of processed meat products, making it a unique market within the global Meat Market.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Southeast Asia is also influenced by macroeconomic factors such as consumer spending power, trade policies, and government regulations. Countries with stable economic conditions and favorable trade policies are experiencing higher demand for processed meat products, as consumers have more disposable income to spend on convenience foods. Additionally, government regulations on food safety and import/export procedures can impact the availability and pricing of processed meat products in the market. The growing population and urbanization in the region also contribute to the demand for processed meat as a convenient and affordable source of protein.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.