Baby Snacks & Others - Southeast Asia

  • Southeast Asia
  • Revenue in the Baby Snacks & Others market amounts to US$99.74m in 2024. The market is expected to grow annually by 9.05% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$806m in 2024).
  • In relation to total population figures, per person revenues of US$0.14 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 6.04m kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 7.2% in 2025.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.0kg in 2024.

Key regions: Spain, Canada, United States, China, Philippines

 
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Analyst Opinion

The Baby Snacks & Others Market in Southeast Asia is experiencing minimal growth, impacted by factors such as increasing competition, changing consumer preferences, and strict regulations. The convenience of online shopping and rising health awareness are also contributing to the growth of this market within the larger Food Market in the region.

Customer preferences:
Consumers in Southeast Asia are increasingly seeking convenient and healthy snacking options for their babies, leading to a rise in demand for organic and natural baby snacks. The growing awareness of the importance of nutrition and the influence of Western food trends are driving this trend. Additionally, with the rise of dual-income households and busy lifestyles, there is a demand for on-the-go baby snacks that cater to the needs of working parents. This shift towards healthier and convenient options is also influenced by the cultural emphasis on providing the best for one's child and the growing focus on holistic wellness.

Trends in the market:
In Southeast Asia, the Baby Snacks & Others Market of the Baby Food Market within The Food market is seeing a rise in demand for organic and natural baby snacks. This is driven by the increasing health consciousness among parents, who are looking for healthier and more nutritious options for their children. This trend is expected to continue, with more companies launching innovative products and expanding their presence in the region. The shift towards healthier snacks also presents opportunities for companies to differentiate themselves and gain a competitive edge. Additionally, as the region experiences economic growth and rising disposable incomes, the demand for premium baby snacks is expected to increase, providing a lucrative market for industry stakeholders.

Local special circumstances:
In Southeast Asia, the Baby Snacks & Others Market of the Baby Food Market within The Food market is heavily influenced by the region's diverse cultural and dietary preferences. For example, in Thailand, rice-based snacks are popular due to the country's rice-centric cuisine. In Malaysia, traditional snacks such as kuih and keropok are widely consumed, while in Indonesia, snacks made from cassava and corn are more prevalent. Additionally, regulations surrounding food labeling and safety standards vary across countries, impacting the types of snacks available in each market.

Underlying macroeconomic factors:
The Baby Snacks & Others Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as changing consumer lifestyles, rising disposable income, and increasing urbanization in Southeast Asia. This has resulted in a higher demand for convenient and healthy baby food options. Additionally, the region's economic growth, favorable government policies, and investments in the food and beverage industry are contributing to the market's growth. However, challenges such as fluctuating raw material prices and stringent food regulations may hinder market growth. Overall, the improving economic conditions and changing consumer preferences in the region are expected to drive the demand for baby snacks and other baby food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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