Processed & Frozen Fruits - Southeast Asia

  • Southeast Asia
  • Revenue in the Processed & Frozen Fruits market amounts to US$2.68bn in 2024. The market is expected to grow annually by 6.66% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$10,080m in 2024).
  • In relation to total population figures, per person revenues of US$3.84 are generated in 2024.
  • In the Processed & Frozen Fruits market, volume is expected to amount to 0.80bn kg by 2029. The Processed & Frozen Fruits market is expected to show a volume growth of 4.5% in 2025.
  • The average volume per person in the Processed & Frozen Fruits market is expected to amount to 1.0kg in 2024.

Key regions: Philippines, Canada, India, China, United States

 
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Analyst Opinion

The Processed & Frozen Fruits Market of the Fruits & Nuts Market in Southeast Asia is experiencing minimal growth, influenced by factors such as increasing demand for healthier food options and the convenience of online shopping.

Customer preferences:
As Southeast Asian countries continue to urbanize and modernize, there has been a shift towards convenience and time-saving solutions in food consumption. This has led to a rising demand for processed and frozen fruits, as they offer a quick and easy way to incorporate fruits into daily meals. Additionally, with the increasing awareness of health and wellness, consumers are seeking out more nutritious and natural options, driving the growth of the frozen fruit market. This trend is further reinforced by the growing popularity of smoothies and plant-based diets in the region.

Trends in the market:
In Southeast Asia, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand for healthy and convenient food options. This is driven by the increasing awareness of the importance of a balanced diet and the growing trend of time-strapped consumers opting for ready-to-eat and frozen fruits. This presents opportunities for industry players to expand their product lines and tap into new markets. However, it also poses challenges in terms of maintaining quality and freshness during processing and transportation. To address these concerns, there is a growing trend of adopting advanced packaging technologies and investing in cold chain infrastructure.

Local special circumstances:
In Southeast Asia, the Processed & Frozen Fruits Market is heavily influenced by the region's diverse climate and topography, which allows for the cultivation of a wide variety of fruits. Additionally, the cultural preference for fresh and natural foods has led to a strong demand for minimally processed frozen fruits. Furthermore, varying regulatory frameworks across countries in the region have a significant impact on market dynamics, with some countries placing strict import regulations on frozen fruits while others have more relaxed policies. These factors contribute to the unique market landscape of the Processed & Frozen Fruits Market in Southeast Asia.

Underlying macroeconomic factors:
The Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with stable economic conditions and favorable fiscal policies are experiencing higher market growth compared to regions with economic instability and unfavorable policies. Additionally, the rising demand for healthy and convenient food options is driving the growth of the processed and frozen fruits market, especially in Southeast Asia where there is a growing middle class population with increasing disposable income. Moreover, the increasing focus on food safety and quality standards is also contributing to the market growth as consumers are willing to pay a premium for safe and high-quality processed and frozen fruits.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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