Bread & Cereal Products - Lebanon

Revenue in the Bread & Bakery Products market amounts to US$799.60m in 2024. The market is expected to grow annually by 11.26% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$153.20 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 368.00m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 5.5% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 53.6kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Lebanon is experiencing subdued growth due to factors such as changing consumer preferences and increasing health awareness. The market is impacted by the sub-markets of Bread, Pasta, Rice, Breakfast Cereals and Other Cereal Products. Despite convenience offered by online services, the market growth is limited by the availability of traditional options and high competition within The Food market in Lebanon.

Customer preferences: As the Lebanese population becomes more health-conscious, there has been a noticeable increase in demand for organic and gluten-free bread and cereal products. This trend is driven by a growing desire for cleaner and more natural food options, particularly among younger consumers. Additionally, with the rise of busy lifestyles, there has been a shift towards on-the-go breakfast options, such as cereal bars and single-serve cereal packs. This trend is expected to continue as consumers seek convenience and healthier alternatives in their food choices.

Trends in the market: In Lebanon, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. There is a rise in demand for whole grain and gluten-free products, as well as locally sourced ingredients. This trend is significant as it reflects changing consumer preferences and a growing awareness of the impact of food choices on personal and environmental health. Industry stakeholders should consider adapting their product offerings to cater to this trend and capitalize on the potential for growth in the health-conscious market segment. Additionally, investing in sustainable sourcing practices can help attract and retain customers who prioritize ethical and environmentally friendly products.

Local special circumstances: In Lebanon, the Bread & Cereal Products market is heavily influenced by the country's rich agricultural history and cultural preferences for traditional, homemade baked goods. The market is also impacted by government regulations that prioritize locally produced goods and limit imports. These factors contribute to a strong demand for locally sourced, high-quality bread and cereal products, creating opportunities for small-scale producers and traditional bakeries to thrive. Additionally, the country's diverse population and culinary influences from neighboring countries also contribute to a unique and diverse range of bread and cereal products available in the market.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Lebanon is influenced by macroeconomic factors such as consumer purchasing power, inflation rates, and government policies. With a strong economic growth rate and a stable currency, Lebanon presents a favorable market for bread and cereal products. Additionally, the country's high reliance on imported goods and fluctuating global commodity prices can impact the cost of raw materials, production, and distribution, affecting market performance. Furthermore, the increasing health consciousness among consumers and the growing trend of healthy snacking are driving the demand for healthier and more diverse bread and cereal options in Lebanon.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.