Baby Milk & Infant Formula - Lebanon

Lebanon

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$45.41m in 2024. The market is expected to grow annually by 3.73% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$8.70 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 3.17m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Lebanon has been experiencing slow growth, influenced by factors such as low birth rates and limited advertising of baby food products. Other factors include increased competition from breast milk alternatives and changing consumer preferences. Despite the negligible growth rate, the convenience and health benefits offered by these products continue to drive demand in the market.

Customer preferences: With the rise of health consciousness and awareness about the benefits of breastfeeding, there has been a growing demand for organic and natural baby milk and infant formula. This trend is driven by the increasing preference for chemical-free and non-GMO products among parents. Additionally, with the increasing number of working mothers in Lebanon, there is a growing demand for ready-to-use and convenient formula options that cater to busy lifestyles.

Trends in the market: In Lebanon, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a surge in demand for organic and natural options. This trend is driven by a growing awareness among parents about the benefits of these products for their child's health. Additionally, there is a shift towards online purchasing of baby food products, with e-commerce platforms offering a wider range of options and convenience for busy parents. These trends are significant for industry stakeholders as they must adapt their marketing and distribution strategies to cater to changing consumer preferences. Furthermore, the rise of online purchasing has potential implications for traditional brick-and-mortar retailers, who may need to enhance their online presence to remain competitive in the market.

Local special circumstances: In Lebanon, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural practices and preferences. Breastfeeding is widely encouraged, and mothers often supplement with formula to meet their babies' nutritional needs. Additionally, the influx of refugees in recent years has led to a rise in demand for affordable and accessible baby food products. The government has implemented strict regulations on the advertising and promotion of baby formula, further shaping the market dynamics.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Lebanon is influenced by various macroeconomic factors. The global economic trends, national economic health, fiscal policies, and other relevant financial indicators all play a crucial role in shaping the market's performance. For instance, the country's economic stability and growth directly impact consumer spending and purchasing power, which in turn affects the demand for baby milk and infant formula. Additionally, factors such as trade policies, inflation rates, and currency fluctuations can also have a significant impact on the market's growth and profitability. Furthermore, the increasing awareness about the importance of proper nutrition and the rising number of working mothers in Lebanon are also contributing to the growing demand for baby milk and infant formula, driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.