Baby Milk & Infant Formula - EU-27

Revenue in the Baby Milk & Infant Formula market amounts to US$3.51bn in 2024. The market is expected to grow annually by 4.97% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$7.84 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 166.10m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in EU-27 is experiencing minimal growth due to various factors such as changing consumer preferences, regulations on advertising, and increasing competition from new entrants. Despite this, the market is expected to continue its steady growth in the coming years.

Customer preferences: As consumer awareness about the importance of nutrition for infants grows, there has been a notable increase in demand for organic and natural baby milk and infant formula products in the EU-27. This trend is driven by a shift towards healthier and more sustainable lifestyles, as well as concerns about the potential risks of additives and chemicals in traditional formula. Additionally, there has been a rise in popularity for plant-based and allergen-friendly options, reflecting the growing prevalence of food allergies and dietary restrictions among infants.

Trends in the market: In the EU-27, the Baby Milk & Infant Formula Market is experiencing a shift towards organic and natural products, with a growing demand for clean label and non-GMO options. This trend is driven by increasing health consciousness among parents and their preference for products with fewer additives and preservatives. As a result, major players in the industry are investing in product innovation and marketing campaigns to cater to this demand. This trend is expected to continue in the coming years, with potential implications for industry stakeholders, such as increased competition and the need for transparent labeling and sourcing practices.

Local special circumstances: In the EU-27, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily regulated, with strict guidelines and safety standards in place. This has resulted in a highly competitive market, with a focus on quality and transparency. In addition, cultural preferences and traditions also play a significant role in shaping consumer behavior, with a strong preference for organic and natural products. Furthermore, the EU's strict regulations on advertising and labeling have a major impact on the marketing strategies of companies operating in this market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors such as consumer spending power, economic stability, and government policies. Countries with strong economic growth and stable political environments tend to have higher demand for baby milk and infant formula products. On the other hand, countries with economic downturns and unstable political climates may experience a decline in demand for these products due to reduced consumer purchasing power. In addition, government policies and regulations on food safety and nutrition also play a significant role in shaping the performance of the market. Countries with stringent regulations and high standards for baby food products tend to have higher market demand, as consumers prioritize the safety and quality of products for their infants.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.