Bread & Cereal Products - EU-27 | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$149.90bn in 2024. The market is expected to grow annually by 3.28% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$335.00 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 49.96bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 104.4kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in EU-27 is influenced by factors such as changing consumer preferences, increasing health awareness, and the convenience of online shopping. However, the market is experiencing negligible growth due to the saturation of traditional bread and cereal products and the rising popularity of alternative breakfast options. These factors have led to a slow growth rate for the overall market.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and gluten-free bread and cereal products in the EU-27 market. This trend is influenced by the increasing prevalence of gluten intolerance and health concerns related to processed foods. Additionally, there is a rising interest in plant-based and sustainable options, driven by cultural and environmental factors. As a result, manufacturers are incorporating healthier and more diverse ingredients, such as ancient grains and alternative flours, to cater to these evolving consumer preferences.

Trends in the market: In the EU-27, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. Consumers are increasingly demanding products that are organic, gluten-free, and plant-based. This trend is driven by a growing awareness of the health benefits of these products and a desire for more environmentally friendly options. This has led to an increase in product innovation and marketing strategies focused on promoting the health and sustainability aspects of these products. As a result, industry stakeholders are investing more in R&D and marketing efforts to meet the changing demands of consumers in the EU-27 market.

Local special circumstances: In France, the Bread & Cereal Products market is heavily influenced by cultural factors, with a strong emphasis on traditional breads and pastries. This has led to a thriving artisanal bakery industry, with an increasing demand for high-quality, locally-sourced ingredients. Additionally, strict regulations on food labelling and production processes have led to a focus on organic and natural products, driving the growth of the market. In contrast, in countries like Poland and Hungary, where bread is a staple food, the market is dominated by large-scale production and competitive pricing.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in the EU-27 is affected by macroeconomic factors such as consumer spending, inflation, and economic growth. As the global economy continues to recover from the COVID-19 pandemic, consumer spending is expected to increase, leading to higher demand for bread and cereal products. Inflation also plays a role in market performance, as rising prices can affect consumer purchasing power. Economic growth is another important factor, as a strong economy can lead to increased consumer confidence and higher demand for food products. Additionally, government fiscal policies, such as subsidies and tariffs, can impact the production and distribution of bread and cereal products within the EU-27.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.