Baby Cereals & Other Dried Baby Food - EU-27

EU-27

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$962.20m in 2024. The market is expected to grow annually by 6.86% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$2.15 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 104.30m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in EU-27 is experiencing minimal growth, impacted by various factors such as low birth rates and increasing competition. However, rising health consciousness among parents and the convenience of online shopping are driving the market's growth.

Customer preferences: The growing concern for child nutrition and health has led to an increase in demand for organic and natural baby food products in the EU-27 market. Busy parents are also turning to convenient, ready-to-eat meals and snacks for their little ones. Additionally, there is a rising preference for locally sourced ingredients and sustainable packaging in the baby food industry, as consumers become more conscious of their environmental impact.

Trends in the market: In the EU-27, the Baby Cereals & Other Dried Baby Food market is seeing a rise in demand for organic and natural products, as consumers become more health-conscious and prioritize clean label options for their infants. This trend is expected to continue, driven by the increasing awareness of the importance of nutrition and the desire for transparency in ingredients. Additionally, there is a growing trend of online shopping for baby food, as busy parents seek convenience and a wider variety of options. This shift towards e-commerce is expected to have significant implications for industry stakeholders, as they adapt to meet the changing needs and preferences of consumers.

Local special circumstances: In EU-27, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is heavily influenced by strict regulations and consumer preferences for organic and natural products. Additionally, the growing trend of healthy and sustainable eating habits among parents is driving the demand for organic baby food. Furthermore, the increasing awareness about the importance of nutrition for infant development has led to a rise in demand for fortified baby food products. These factors set the EU-27 market apart from others and shape its unique dynamics.

Underlying macroeconomic factors: The growth of the Baby Cereals & Other Dried Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, population growth, and government policies. Countries with a high birth rate and growing middle class are experiencing a surge in demand for baby food products, while regions with economic instability and low birth rates are facing a decline in market growth. Additionally, government initiatives to promote healthy eating habits and support for working parents are driving the demand for convenient and nutritious baby food options, further fueling market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.