Breakfast Cereals - EU-27

EU-27

Highlights

Revenue in the Breakfast Cereals market amounts to US$12.26bn in 2024. The market is expected to grow annually by 2.96% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$27.41 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 2.24bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 4.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in the EU-27 region has seen minimal growth due to factors like increasing health awareness and convenience of online services. However, this growth rate is being impacted by market saturation and competition from alternative breakfast options.

Customer preferences: As health and wellness continue to be a top priority for consumers, there is a growing preference for breakfast cereals made from natural and organic ingredients. This trend is driven by a desire for clean label products and a shift towards healthier eating habits. Additionally, there is a rise in demand for plant-based and gluten-free options, reflecting a growing interest in alternative diets and catering to dietary restrictions.

Trends in the market: In the EU-27, the Breakfast Cereals market is experiencing a shift towards healthier and more sustainable options, driven by consumer demand for nutritious and environmentally-friendly products. This trend is expected to continue, with companies investing in product innovation and marketing strategies to cater to this growing segment. Furthermore, there is a rising preference for convenient and on-the-go breakfast solutions, leading to the emergence of single-serve and portable cereal products. These developments present opportunities for industry players to differentiate themselves and tap into new market segments while also addressing changing consumer preferences.

Local special circumstances: In the EU-27 region, the Breakfast Cereals market is heavily influenced by local dietary preferences and regulations. For example, in France, the market is dominated by traditional cereals such as muesli and granola, while in Germany, there is a higher demand for healthier options like whole grain and high-fiber cereals. Additionally, strict regulations on food labeling and advertising have a significant impact on product innovation and marketing strategies in this market.

Underlying macroeconomic factors: The Breakfast Cereals Market within the Bread & Cereal Products Market in the EU-27 is affected by various macroeconomic factors. Global economic trends, such as changes in consumer spending and shifts in demand for healthier food options, impact the market. Additionally, the economic health of individual countries can influence the growth of the market. Fiscal policies, such as taxes on unhealthy foods or subsidies for healthy options, can also impact market performance. Other financial indicators, such as inflation rates and exchange rates, can affect the cost of production and distribution, thus impacting the market. Overall, the Breakfast Cereals Market is strongly influenced by the macroeconomic landscape of the EU-27.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.