Yogurt - EU-27 | Statista Market Forecast

Revenue in the Yogurt market amounts to US$22.52bn in 2024. The market is expected to grow annually by 3.67% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$50.32 are generated in 2024.
In the Yogurt market, volume is expected to amount to 7.40bn kg by 2029. The Yogurt market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Yogurt market is expected to amount to 15.1kg in 2024.

Definition:

The Yogurt market covers products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Natural/plain yogurt
Flavored yogurt (e.g. Vanilla yogurt, fruit-flavored yogurt)
Greek yogurt
Whole milk yogurt, low-fat yogurt, non-fat yogurt
Probiotic yogurt, lactose-free yogurt

Milk
Cream cheese
Cheese
Curdled milk
Butter milk
Yogurt drinks
Out-of-home consumption

The Yogurt Market in EU-27 has seen minimal growth due to factors such as changing consumer preferences, limited product innovation, and increasing competition from alternative dairy products. Despite these challenges, the convenience of online shopping and health consciousness among consumers continue to drive the market forward.

Customer preferences: With the rising awareness of health and wellness, consumers in the EU-27 are gravitating towards healthier and more natural options in the Yogurt Market of the Dairy Products & Eggs Market within The Food market. This trend is driven by a growing desire for products with clean labels, free from artificial ingredients and additives. Additionally, there is a shift towards plant-based and non-dairy yogurt alternatives, particularly among younger generations, reflecting a rise in vegan and vegetarian diets.

Trends in the market: In the EU-27, there is a noticeable shift towards healthier and more natural food choices, leading to a rise in demand for organic and plant-based yogurt products. Additionally, there is a growing interest in probiotic and functional yogurts, as consumers become more aware of the potential health benefits. This trend is expected to continue, driven by increasing consumer awareness and preference for healthier food options. For industry stakeholders, this presents opportunities to tap into the growing demand for organic and functional yogurts, while also facing the challenge of meeting stricter regulations and labeling requirements for such products.

Local special circumstances: In EU-27, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the region's strong cultural tradition of consuming dairy products. This has led to a wide variety of yogurt products being available, catering to different tastes and preferences. Additionally, the strict regulations on food safety and labeling in the EU-27 have resulted in a high level of trust in the quality of yogurt products, making it a popular choice among health-conscious consumers. Furthermore, the diverse geographical landscape of the EU-27 has allowed for the production of unique yogurt flavors, such as Greek yogurt from Greece and Skyr from Iceland, adding to the market's appeal.

Underlying macroeconomic factors: The Yogurt Market in the EU-27 is influenced by macroeconomic factors such as consumer spending habits, population growth, and government regulations. As the economy continues to recover from the effects of the COVID-19 pandemic, consumer confidence and purchasing power are expected to increase, leading to a higher demand for dairy products including yogurt. Additionally, the growing health consciousness among consumers and the rising trend of plant-based diets are also driving the demand for alternative yogurt products in the market. Government initiatives and policies promoting healthy eating habits and sustainable food production are also expected to play a significant role in shaping the growth of the yogurt market in the EU-27.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.