Key regions: South Korea, India, United Kingdom, United States, Japan
The Baby Milk & Infant Formula Market in EU-27 is experiencing minimal growth due to various factors such as changing consumer preferences, regulations on advertising, and increasing competition from new entrants. Despite this, the market is expected to continue its steady growth in the coming years.
Customer preferences: As consumer awareness about the importance of nutrition for infants grows, there has been a notable increase in demand for organic and natural baby milk and infant formula products in the EU-27. This trend is driven by a shift towards healthier and more sustainable lifestyles, as well as concerns about the potential risks of additives and chemicals in traditional formula. Additionally, there has been a rise in popularity for plant-based and allergen-friendly options, reflecting the growing prevalence of food allergies and dietary restrictions among infants.
Trends in the market: In the EU-27, the Baby Milk & Infant Formula Market is experiencing a shift towards organic and natural products, with a growing demand for clean label and non-GMO options. This trend is driven by increasing health consciousness among parents and their preference for products with fewer additives and preservatives. As a result, major players in the industry are investing in product innovation and marketing campaigns to cater to this demand. This trend is expected to continue in the coming years, with potential implications for industry stakeholders, such as increased competition and the need for transparent labeling and sourcing practices.
Local special circumstances: In the EU-27, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily regulated, with strict guidelines and safety standards in place. This has resulted in a highly competitive market, with a focus on quality and transparency. In addition, cultural preferences and traditions also play a significant role in shaping consumer behavior, with a strong preference for organic and natural products. Furthermore, the EU's strict regulations on advertising and labeling have a major impact on the marketing strategies of companies operating in this market.
Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors such as consumer spending power, economic stability, and government policies. Countries with strong economic growth and stable political environments tend to have higher demand for baby milk and infant formula products. On the other hand, countries with economic downturns and unstable political climates may experience a decline in demand for these products due to reduced consumer purchasing power. In addition, government policies and regulations on food safety and nutrition also play a significant role in shaping the performance of the market. Countries with stringent regulations and high standards for baby food products tend to have higher market demand, as consumers prioritize the safety and quality of products for their infants.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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