Sweeteners - EU-27 | Statista Market Forecast

The Sweeteners Market within the Spreads & Sweeteners Market in EU-27 is experiencing stagnant growth due to market saturation and increasing health concerns among consumers. The sub-markets of Honey, Sugar, and Artificial Sweeteners are all impacted by the same factors, resulting in negligible growth rates. However, the convenience offered by online health services may provide potential for future growth in the overall market.

Customer preferences: The EU-27 and Sweeteners Market within the Spreads & Sweeteners Market of The Food market has seen a rise in demand for natural and organic sweeteners, as consumers become more health-conscious and seek healthier alternatives to traditional sugar. This trend is driven by a growing awareness of the negative effects of excessive sugar consumption, as well as a desire for clean label products. In addition, the rise of plant-based and vegan diets has also contributed to the demand for plant-based sweeteners such as stevia and agave.

Trends in the market: In the EU-27 region, the Sweeteners Market within the Spreads & Sweeteners Market of The Food market is experiencing a shift towards natural and low-calorie sweeteners, driven by increasing health consciousness and demand for healthier food options. This trend is also being influenced by government regulations and initiatives promoting the use of natural sweeteners. Additionally, there is a growing trend of using alternative sweeteners, such as stevia and monk fruit, as substitutes for traditional sugar. This trend is expected to continue in the future, presenting opportunities for industry players to tap into the growing demand for healthier sweeteners.

Local special circumstances: In Germany, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's health-conscious culture and strict regulations on food labeling and ingredients. This has led to a demand for natural and organic sweeteners, such as stevia, as well as a shift towards healthier spread options, such as nut butters. Additionally, the country's strong economy and high disposable income have resulted in a preference for premium and artisanal spreads and sweeteners.

Underlying macroeconomic factors: The performance of the Sweeteners Market within The Food market is greatly impacted by macroeconomic factors such as consumer purchasing power, changing dietary preferences, and government regulations on food production and labeling. In countries with a strong economy and high consumer spending, there is a higher demand for premium and organic sweeteners, driving market growth. Additionally, changing consumer attitudes towards health and wellness are influencing the demand for natural sweeteners, as governments implement stricter regulations on the use of artificial sweeteners in food products. The increasing prevalence of chronic diseases and the rising health consciousness among the population are also contributing to the demand for healthier sweetener alternatives, further driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.