Pet Food - EU-27

EU-27

Revenue in the Pet Food market amounts to US$27.22bn in 2025. The market is expected to grow annually by 2.82% (CAGR 2025-2029).
In global comparison, most revenue is generated in the United States (US$61,830m in 2025).
In relation to total population figures, per person revenues of US$60.96 are generated in 2025.
In the Pet Food market, volume is expected to amount to 9.82bn kg by 2029. The Pet Food market is expected to show a volume growth of 1.1% in 2026.
The average volume per person in the Pet Food market is expected to amount to 21.1kg in 2025.

Key regions: Russia, Spain, Philippines, United Kingdom, India

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Analyst Opinion

The Pet Food market in the EU-27 region has seen minimal growth, influenced by factors such as changing consumer preferences, stricter regulations, and increased competition from alternative pet food options. Despite this, the market remains stable due to the steady demand for pet food products.

Customer preferences: The pet food market in the EU-27 has seen a shift towards natural, organic, and sustainable products, as consumers become more conscious about the health and well-being of their pets. In addition, there is a growing demand for customized diets and alternative protein sources, such as insect-based or plant-based options. This trend is influenced by the increasing focus on ethical and environmentally-friendly choices, as well as the rise of pet humanization and the desire to provide the best possible nutrition for pets.

Trends in the market: In the EU-27, the Pet Food Market is experiencing a shift towards more sustainable and ethical practices. Consumers are increasingly demanding transparency and accountability in the sourcing and production of pet food, leading to a rise in organic and natural options. Additionally, there is a growing trend of using plant-based ingredients in pet food, reflecting the overall shift towards plant-based diets in the food industry. This trend has significant implications for pet food manufacturers, who must adapt their processes and offerings to meet the changing demands of consumers. It also presents opportunities for industry stakeholders to capitalize on the growing market for sustainable and ethical pet food products.

Local special circumstances: In the EU-27, the Pet Food market is heavily influenced by cultural factors, with different countries having unique preferences and traditions when it comes to pet food. For example, in Germany, there is a strong demand for organic and natural pet food, while in France, there is a preference for gourmet and high-end pet food products. Additionally, regulatory differences, such as stricter animal welfare laws in some countries, can also impact market dynamics.

Underlying macroeconomic factors: The Pet Food Market within The Food market is impacted by macroeconomic factors such as consumer spending, disposable income, and population growth. Countries with strong economic growth and rising disposable incomes tend to have higher demand for pet food, as pet ownership and spending on pet products increase. Additionally, favorable regulatory environments and investments in pet food production and distribution infrastructure also play a role in market performance. The increasing trend of pet humanization and the growing awareness of the importance of pet nutrition are also driving the demand for high-quality pet food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.