The Processed & Frozen Vegetables Market in the EU-27 region is experiencing stagnant growth due to factors such as low consumer demand, limited distribution channels, and increased competition from fresh produce. This slow growth rate is influenced by changing consumer preferences and the availability of alternative food options.
Customer preferences: Consumers are increasingly drawn to the convenience and health benefits of processed and frozen vegetables, leading to a rise in demand for these products. As consumers prioritize convenience, frozen vegetables offer a quick and easy solution for meal preparation. Additionally, with a growing focus on health and sustainability, consumers are opting for frozen vegetables as a way to reduce food waste and maintain a healthy diet. This trend is particularly prominent in younger generations, who are more likely to prioritize convenience and sustainability in their food choices.
Trends in the market: In the EU-27, the Processed & Frozen Vegetables Market is experiencing a shift towards healthier options, with an increasing demand for organic and plant-based products. This trend is being driven by a growing awareness of the benefits of a plant-based diet and the rise of vegetarian and vegan lifestyles. Additionally, there is a growing demand for convenience and time-saving options, leading to an increase in pre-cut and pre-packaged frozen vegetables. This trend is expected to continue, with industry stakeholders focusing on innovation and sustainability to meet consumer demands.
Local special circumstances: In the EU-27 Processed & Frozen Vegetables Market, local factors such as strict regulations on food safety and sustainability play a significant role in market dynamics. Additionally, the cultural preference for fresh produce and increasing health consciousness among consumers have led to the demand for organic and locally sourced frozen vegetables. Furthermore, the region's diverse climatic conditions and changing consumer eating habits also influence the types of vegetables processed and frozen, creating a unique market landscape.
Underlying macroeconomic factors: The growth of the Processed & Frozen Vegetables market within the Vegetables Market of The Food market is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Favorable economic conditions and government policies that support the growth of the food industry are driving market expansion. Additionally, increasing consumer demand for convenient and healthy food options, along with the growing trend of urbanization and changing dietary habits, are also contributing to the growth of the Processed & Frozen Vegetables market. On the other hand, economic downturns and fluctuations in consumer spending can negatively impact market growth. Therefore, it is essential for companies operating in this market to closely monitor and adapt to macroeconomic factors to ensure sustained growth.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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