Butter - EU-27 | Statista Market Forecast

Revenue in the Butter market amounts to US$12.02bn in 2024. The market is expected to grow annually by 4.56% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$26.86 are generated in 2024.
In the Butter market, volume is expected to amount to 1.16bn kg by 2029. The Butter market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Butter market is expected to amount to 2.30kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats segment of The Food market in EU-27 is experiencing negligible growth, influenced by factors like shifting consumer preferences towards plant-based alternatives and health concerns regarding saturated fats.

Customer preferences: Consumers in the EU-27 are increasingly gravitating towards plant-based spreads and alternatives, driven by a growing awareness of sustainability and health. This shift is particularly pronounced among younger demographics, who prioritize eco-friendly products and are more open to experimenting with diverse ingredients. Additionally, the rise of veganism and flexitarian diets has further influenced purchasing decisions, prompting traditional butter brands to innovate and diversify their offerings in response to these evolving consumer needs and preferences.

Trends in the market: In the EU-27, the Butter Market within the Oils & Fats sector is experiencing a significant shift towards plant-based alternatives, as consumers increasingly seek healthier and more sustainable options. This trend is particularly evident among younger generations, who are more inclined to embrace vegan and flexitarian diets. Traditional butter brands are responding by innovating their product lines, introducing plant-based spreads that cater to changing preferences. This evolution is reshaping market dynamics, compelling industry stakeholders to adapt their strategies, enhance product offerings, and focus on sustainability to remain competitive in a rapidly evolving landscape.

Local special circumstances: In the EU-27, the Butter Market within the Oils & Fats sector is influenced by diverse cultural traditions and regional preferences for dairy products. Countries like France and Germany maintain a strong affinity for traditional butter, whereas Northern European nations are more open to plant-based alternatives. Regulatory frameworks promoting sustainability and reducing dairy consumption further drive innovation in plant-based spreads. Additionally, local culinary practices shape consumer expectations, pushing brands to create region-specific flavors, thereby enhancing competition and market differentiation.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in the EU-27 is significantly shaped by macroeconomic factors such as fluctuating dairy prices, changing consumer incomes, and evolving trade policies. Economic growth in member states influences disposable income, impacting consumer spending on premium butter products versus budget alternatives. Additionally, global supply chain disruptions can affect ingredient availability and pricing, thereby influencing market dynamics. Fiscal policies aimed at environmental sustainability are also prompting innovation in both traditional butter production and plant-based alternatives, as consumers increasingly seek eco-friendly options. Furthermore, health trends and dietary shifts toward low-fat and dairy-free products create competitive pressure, driving brands to adapt and diversify their offerings.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.