Fresh Vegetables - EU-27

EU-27

Highlights

Revenue in the Fresh Vegetables market amounts to US$115.60bn in 2024. The market is expected to grow annually by 3.58% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$258.30 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 54.11bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 112.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market within The Food market in EU-27 is experiencing negligible growth, influenced by factors such as shifting consumer preferences towards convenience, supply chain challenges, and competition from processed alternatives impacting overall demand.

Customer preferences: Consumers in the EU-27 are gravitating towards fresh vegetables that align with their health-conscious lifestyles, prompting a surge in demand for organic and locally-sourced produce. This shift is fueled by a growing awareness of sustainability and the environmental impact of food choices. Additionally, younger demographics are increasingly opting for plant-based diets, influenced by ethical considerations and a desire for convenience, driving innovations in ready-to-eat vegetable products and meal kits that cater to busy lifestyles.

Trends in the market: In the EU-27, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally-sourced options, driven by consumers' increasing health consciousness and environmental awareness. This trend is particularly pronounced among younger demographics, who are more inclined towards plant-based diets and sustainable consumption. As a result, there is a rising demand for innovative ready-to-eat vegetable products and meal kits tailored to busy lifestyles. Industry stakeholders must adapt to these evolving consumer preferences, focusing on sustainability and convenience to maintain competitiveness in a rapidly changing market landscape.

Local special circumstances: In the EU-27, the Fresh Vegetables Market is shaped by diverse regional factors, such as varying agricultural practices and climate conditions that influence crop availability and seasonality. Countries with rich culinary traditions, like Italy and Spain, emphasize the importance of local produce, fostering a strong demand for fresh, traditional varieties. Additionally, stringent EU regulations on food safety and sustainability further drive consumer trust and preference for organic options. These elements collectively foster a unique market dynamic, encouraging innovation in sustainable packaging and farm-to-table initiatives.

Underlying macroeconomic factors: The Fresh Vegetables Market in the EU-27 is influenced by several macroeconomic factors, including consumer spending patterns, agricultural subsidies, and trade agreements. Economic growth in member states boosts disposable incomes, leading to increased demand for fresh produce. Additionally, EU agricultural policies, which support sustainable farming practices, enhance the market's resilience and encourage local sourcing. Global economic trends, such as rising food prices and supply chain disruptions, also impact availability and pricing of fresh vegetables. Furthermore, heightened awareness of health and nutrition drives consumer preferences toward organic and locally-sourced options, shaping overall market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.