Key regions: Spain, Japan, China, Philippines, United Kingdom
The EU-27 Spreads & Sweeteners market is experiencing slow growth due to factors such as changing consumer preferences, increasing health consciousness, and competition from healthier alternatives. This is reflected in the market's negligible growth rate. However, with the emergence of new sub-markets, such as organic and natural spreads and sweeteners, the market may see a slight increase in demand.
Customer preferences: Consumers in the EU-27 are showing a growing preference towards natural and organic spreads and sweeteners, driven by an increased awareness of health and wellness. This trend is also influenced by a growing demand for sustainable and ethically-sourced products. Additionally, there is a shift towards healthier sweeteners such as stevia and agave, as consumers seek to reduce their intake of refined sugars. This trend is further fueled by the rise of vegan and plant-based diets, as well as a growing concern for the environmental impact of traditional sweeteners.
Trends in the market: In the EU-27, the Spreads & Sweeteners market is seeing a shift towards healthier options, with consumers increasingly seeking out natural and organic products. This trend is driven by a growing awareness of the negative health effects of excessive sugar consumption. Additionally, there is a rising demand for sugar substitutes, such as stevia and monk fruit, as consumers look for alternatives to traditional sweeteners. These trends are significant for industry stakeholders as they may need to adapt their product offerings to cater to changing consumer preferences. It also presents opportunities for innovation and market growth in the development of new and healthier spreads and sweeteners.
Local special circumstances: In EU-27, the Spreads & Sweeteners market is heavily influenced by the region's strict regulations on food safety and labeling. This has led to a rise in demand for natural and organic sweeteners, as consumers become more health-conscious. In Spain, the market is driven by the country's strong tradition of using honey as a natural sweetener, while in Germany, the popularity of veganism has boosted the demand for plant-based spreads and sweeteners. Additionally, cultural preferences for certain flavors and ingredients also play a significant role in shaping the market dynamics within the EU-27.
Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and market competition. Countries with strong economic growth, stable trade agreements, and a high demand for convenience foods are experiencing higher market growth compared to regions with economic instability and limited market competition. Additionally, the rising awareness of health and wellness among consumers worldwide is driving the demand for healthier and natural sweeteners, leading to market growth for alternative sweeteners such as stevia, monk fruit, and agave.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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