Alcoholic Drinks - EU-27 | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$139.6bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$161.9bn in 2024.
Revenue, combined amounts to US$301.5bn in 2024.
The revenue, at home is expected to grow annually by 1.09% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$311.80 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 31.5bn L by 2024.
Volume, out-of-home is expected to amount to 11.7bn L in 2024.
Volume, combined is expected to amount to 43.2bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.6% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 70.48L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in EU-27 is experiencing significant growth and development.

Customer preferences: Consumers in the EU-27 have shown a strong preference for a wide variety of alcoholic beverages. Wine remains a popular choice, with consumers enjoying the diverse range of flavors and styles available. Additionally, beer continues to be a staple in many European countries, with a strong tradition of brewing and a wide selection of craft beers. Spirits, including vodka, whiskey, and gin, are also gaining popularity among consumers who appreciate the unique flavors and craftsmanship of these beverages.

Trends in the market: One notable trend in the Alcoholic Drinks market in EU-27 is the increasing demand for premium and craft products. Consumers are willing to pay a premium for high-quality beverages that offer unique flavors and a more personalized experience. This trend is driven by a growing interest in supporting local producers and a desire for products that stand out from mass-produced options. Another trend in the market is the rise of low and no-alcohol options. Health-conscious consumers are seeking alternatives to traditional alcoholic beverages that allow them to enjoy social occasions without the negative effects of alcohol. This trend is particularly prevalent among younger consumers who are more mindful of their overall well-being.

Local special circumstances: The Alcoholic Drinks market in EU-27 is influenced by a variety of local factors. Each country within the EU-27 has its own unique drinking culture and traditions, which shape consumer preferences and consumption patterns. For example, countries like France and Italy have a strong wine culture, while countries like Germany and the Czech Republic have a rich beer heritage. Furthermore, the EU-27 has implemented regulations that impact the sale and production of alcoholic beverages. These regulations aim to ensure consumer safety and promote responsible drinking. For instance, labeling requirements and restrictions on advertising play a role in shaping consumer perceptions and choices.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in EU-27 is also influenced by macroeconomic factors. Economic stability and disposable income levels impact consumer spending on discretionary items such as alcoholic beverages. Additionally, demographic changes, such as an aging population and changing lifestyles, can affect consumer preferences and consumption patterns. Overall, the Alcoholic Drinks market in EU-27 is experiencing growth and development driven by customer preferences for a wide range of beverages, including wine, beer, and spirits. The market is also witnessing trends towards premium and craft products, as well as low and no-alcohol options. Local special circumstances, such as drinking cultures and regulations, further shape the market. Finally, macroeconomic factors, including economic stability and demographic changes, play a role in the market's growth and development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.