Spices & Culinary Herbs - EU-27

  • EU-27
  • Revenue in the Salt & Other Spices market amounts to US$9.58bn in 2025. The market is expected to grow annually by 3.89% (CAGR 2025-2029).
  • In global comparison, most revenue is generated in the United States (US$10,770m in 2025).
  • In relation to total population figures, per person revenues of US$21.46 are generated in 2025.
  • In the Salt & Other Spices market, volume is expected to amount to 0.35bn kg by 2029. The Salt & Other Spices market is expected to show a volume growth of 2.1% in 2026.
  • The average volume per person in the Salt & Other Spices market is expected to amount to 0.7kg in 2025.

Key regions: United Kingdom, Spain, Japan, India, South Korea

 
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Analyst Opinion

The Spices & Culinary Herbs Market in the EU-27 is experiencing minimal growth due to various factors. These include the saturated market, lack of awareness about the health benefits of spices, and the limited use of spices in traditional cuisine. However, the convenience and variety offered by online spice and sauce services may drive future growth.

Customer preferences:
As consumers become more health-conscious and seek to incorporate natural ingredients in their cooking, there is a growing demand for organic and locally-sourced spices and culinary herbs in the Sauces & Spices Market. This trend is driven by a desire for clean label products and a preference for sustainable and ethically-sourced ingredients. Additionally, the rise of global cuisine and multicultural influences has led to an increased interest in exotic and unique spices, creating opportunities for small-scale producers and specialty brands.

Trends in the market:
In EU-27 and Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market, there is a notable shift towards organic and natural ingredients, as consumers become more health-conscious and seek clean-label options. This trend is driven by increasing awareness of the potential health benefits of herbs and spices, as well as concerns about the use of artificial additives. As a result, industry stakeholders are investing in sourcing and promoting natural ingredients, while also exploring new product formulations to cater to this demand. Additionally, there is a growing interest in ethnic flavors and fusion cuisine, leading to the incorporation of a diverse range of spices and herbs in modern recipes. This trend is expected to continue, presenting opportunities for innovation and expansion in the market.

Local special circumstances:
In the EU-27 and Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market, unique local factors play a significant role in shaping the market dynamics. For instance, in France, the demand for organic and sustainable spices and herbs is on the rise due to the country's strict regulations on food safety and quality. On the other hand, in Spain, the culinary culture heavily influences the demand for traditional and authentic spices and herbs, creating a market for small-scale producers. These local factors differentiate the EU-27 market from others and drive its growth in the spices and culinary herbs segment.

Underlying macroeconomic factors:
The Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors such as global trade policies, consumer spending patterns, and changes in agricultural production. Countries with favorable trade agreements and a strong demand for exotic spices and herbs are experiencing faster market growth compared to regions with trade restrictions and limited consumer purchasing power. Additionally, the increasing trend towards healthy and natural ingredients is driving the demand for organic and sustainably sourced spices and herbs, which is impacting market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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