Tomato Ketchup - EU-27 | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$4.65bn in 2024. The market is expected to grow annually by 3.72% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$10.39 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 1.77bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 3.6kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup Market in EU-27 has seen limited growth, influenced by factors such as low consumer health consciousness and the prevalence of traditional condiments. Despite this, increasing demand for convenience and online shopping may drive future growth.

Customer preferences: The Tomato Ketchup Market within the Sauces & Spices Market is seeing a rise in demand for organic and all-natural options as consumers become more health-conscious. This trend is driven by a growing awareness of the potential health benefits of natural ingredients and a desire for transparency in food production. Additionally, there is a trend towards plant-based diets, leading to an increase in demand for vegetarian and vegan ketchup options.

Trends in the market: In the EU-27, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a trend towards healthier and more sustainable options. Consumers are increasingly seeking out organic and locally sourced ketchup products, as well as those with reduced sugar and preservatives. This trend is driven by a growing awareness of the impact of food choices on personal health and the environment. It presents an opportunity for industry stakeholders to innovate and differentiate their products to meet evolving consumer preferences. Additionally, the rise of online grocery shopping and meal delivery services has created new avenues for ketchup manufacturers to reach consumers and expand their market share.

Local special circumstances: In EU-27, the Tomato Ketchup market is influenced by the region's diverse culinary culture and strict food regulations. Local preferences for certain flavors and ingredients play a significant role in shaping the market, with consumers often favoring authentic, locally-sourced products. Additionally, the EU's strict food safety standards and labeling requirements create a unique environment for producers, impacting their production processes and marketing strategies. These factors contribute to the dynamic and competitive nature of the Tomato Ketchup market in the EU-27.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and agricultural production. Countries with high levels of consumer spending and favorable trade policies tend to have a higher demand for tomato ketchup, while fluctuations in agricultural production can impact the availability and cost of tomatoes, a key ingredient in ketchup. Additionally, changing consumer preferences and dietary trends, such as the growing demand for healthier and organic options, are also influencing the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.