Baby Snacks & Others - EU-27

EU-27

Revenue in the Baby Snacks & Others market amounts to US$0.98bn in 2025. The market is expected to grow annually by 7.11% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (US$870m in 2025).
In relation to total population figures, per person revenues of US$2.18 are generated in 2025.
In the Baby Snacks & Others market, volume is expected to amount to 41.73m kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 4.3% in 2026.
The average volume per person in the Baby Snacks & Others market is expected to amount to 0.1kg in 2025.

Key regions: Spain, Canada, United States, China, Philippines

Market

Region

Region comparison

Currency

Analyst Opinion

The Baby Snacks & Others Market in the EU-27 is experiencing minimal growth due to factors such as declining birth rates and increasing competition from alternative snack options. However, the convenience of online shopping and growing health awareness among parents are expected to drive future growth.

Customer preferences: With the rise of health consciousness among parents, there is a growing demand for organic and natural ingredients in baby snacks and other baby food products in the EU-27. This trend has been further fueled by increasing concerns over food safety and the environmental impact of conventional farming practices. As a result, more and more parents are opting for products that are free from artificial additives and preservatives, and are sustainably sourced. This shift towards healthier and more sustainable options is expected to continue shaping the Baby Snacks & Others Market in the coming years.

Trends in the market: In EU-27, the Baby Snacks & Others Market of the Baby Food Market within The Food market is seeing a rise in demand for organic and natural baby food products. This trend is driven by the increasing awareness of the health benefits of organic food and the growing preference for clean label products by millennial parents. As a result, companies are investing in R&D to develop new and innovative organic baby snacks and meals. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for sustainable sourcing of ingredients.

Local special circumstances: In the EU-27 region, the Baby Snacks & Others Market of the Baby Food Market is shaped by strict regulations and consumer preferences for organic and all-natural products. In contrast, countries in Asia, such as China and India, have a higher demand for fortified and functional baby snacks due to cultural beliefs and the desire for added nutritional benefits. In Brazil, the market is influenced by the growing trend of health-conscious parents opting for healthier and convenient snack options for their babies, leading to the popularity of organic and natural baby snacks.

Underlying macroeconomic factors: The Baby Snacks & Others Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, population growth, and changing dietary preferences. As the economy in the EU-27 continues to recover from the impacts of the COVID-19 pandemic, consumer spending on baby food products is expected to increase, driving market growth. Additionally, with a growing population and increasing urbanization, demand for convenient and healthy baby snacks is also on the rise. However, the market may face challenges due to potential economic downturns and changing government policies on food safety and nutrition.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.