Bread - EU-27 | Statista Market Forecast

Bread - EU-27

EU-27

Highlights

Revenue in the Bread market amounts to US$77.75bn in 2024. The market is expected to grow annually by 3.17% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$173.70 are generated in 2024.
In the Bread market, volume is expected to amount to 27.03bn kg by 2029. The Bread market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Bread market is expected to amount to 56.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in EU-27 is experiencing a negligible growth rate. Factors such as changing consumer preferences, increasing competition, and economic challenges are impacting this slow growth. However, the convenience and availability of a variety of bread products continue to drive market demand.

Customer preferences: In the EU-27, the Bread Market of the Bread & Cereal Products Market within The Food market has seen a rise in demand for organic and gluten-free options, as consumers become more health-conscious and environmentally aware. There has also been a shift towards artisanal and specialty breads, driven by a desire for unique and diverse flavors. Additionally, the growing trend of home baking during the pandemic has led to an increase in sales of baking ingredients and equipment, as consumers look for ways to indulge in homemade comfort food.

Trends in the market: In the EU-27, the Bread Market within the Bread & Cereal Products Market is experiencing a rise in demand for healthier bread options, such as whole grain and gluten-free varieties. This trend is driven by an increasing awareness of health and wellness, as well as dietary restrictions. Furthermore, there is a growing trend of premiumization in the bread market, with consumers willing to pay more for artisanal and specialty breads. These trends present opportunities for industry stakeholders to innovate and differentiate their offerings to meet evolving consumer preferences and capitalize on the potential for premiumization. However, this may also pose challenges for traditional bread manufacturers who may need to adapt their production processes and sourcing strategies to meet the demand for healthier and premium bread options.

Local special circumstances: In EU-27, the Bread Market of the Bread & Cereal Products Market within The Food market is influenced by various local factors. In countries like France and Italy, where bread is a staple food, the market is driven by a strong cultural preference for traditional artisanal bread. In Germany, there is a growing demand for healthier bread options, leading to a trend of organic and whole grain breads. In the UK, the market is heavily regulated, with strict labeling requirements for allergens and additives. These local factors greatly impact the product offerings and consumer preferences in the EU-27 Bread Market, making it unique from other markets.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and trade policies. Countries with stable economic growth and high levels of consumer spending tend to have a strong demand for bread products, while those with high inflation rates may see a decline in consumer purchasing power and a decrease in demand. Trade policies, such as tariffs and import/export regulations, can also impact the availability and cost of ingredients used in bread production, ultimately affecting market performance. Additionally, shifts in consumer preferences and dietary trends can also play a significant role in shaping the bread market, as consumers increasingly seek out healthier and more diverse options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.