Baby Food - EU-27

EU-27

Revenue in the Baby Food market amounts to US$9.45bn in 2025. The market is expected to grow annually by 5.64% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (US$21,440m in 2025).
In relation to total population figures, per person revenues of US$21.16 are generated in 2025.
In the Baby Food market, volume is expected to amount to 765.40m kg by 2029. The Baby Food market is expected to show a volume growth of 3.5% in 2026.
The average volume per person in the Baby Food market is expected to amount to 1.5kg in 2025.

Key regions: Canada, United Kingdom, Japan, United States, Spain

Market

Region

Region comparison

Currency

Analyst Opinion

The Baby Food market in EU-27 has seen modest growth due to factors such as increasing health consciousness among parents, convenience of online shopping, and introduction of new products. The minimal growth rate can be attributed to declining birth rates and economic uncertainties.

Customer preferences: With the growing focus on health and wellness, consumers in the EU-27 are increasingly gravitating towards organic and natural baby food options. This trend is driven by a desire for clean and transparent ingredients, as well as concerns over the potential health risks associated with conventional baby food products. As a result, companies in the Baby Food Market are responding by offering more organic and natural options to cater to this evolving consumer preference.

Trends in the market: In the EU-27, the Baby Food Market is experiencing a shift towards organic and natural products, driven by increasing consumer awareness of health and sustainability. This trend is expected to continue, with organic baby food projected to see steady growth in the coming years. Additionally, there has been a rise in demand for plant-based baby food options, as more parents opt for vegetarian or vegan diets for their children. This trend presents opportunities for industry stakeholders to expand their product offerings and cater to a growing segment of health-conscious and environmentally-conscious consumers.

Local special circumstances: In Germany, the Baby Food market is heavily influenced by the country's strict regulations on food safety and quality. This has led to a strong emphasis on organic and non-GMO products, with parents willing to pay a premium for these options. In France, the market is driven by a strong cultural preference for homemade meals, resulting in a smaller market for pre-packaged baby food. This has also led to a rise in demand for organic baby food options in the country.

Underlying macroeconomic factors: The Baby Food Market within The Food market is significantly impacted by macroeconomic factors such as economic stability, consumer spending habits, and government policies. The overall economic health of a country plays a crucial role in determining the demand for baby food products. In times of economic prosperity, consumers are more likely to spend on premium and organic baby food products, while during economic downturns, there is a shift towards more affordable options. Moreover, favorable fiscal policies, such as subsidies and tax incentives for baby food manufacturers, can positively influence market growth. Additionally, the rising trend of working mothers and increasing urbanization are also driving the demand for convenient and nutritious baby food products in the EU-27 market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.