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Milk - EU-27

EU-27
  • Revenue in the Milk market amounts to US$34.44bn in 2024. The market is expected to grow annually by 4.20% (CAGR 2024-2029).
  • In global comparison, most revenue is generated India (US$71bn in 2024).
  • In relation to total population figures, per person revenues of US$76.97 are generated in 2024.
  • In the Milk market, volume is expected to amount to 25.04bn kg by 2029. The Milk market is expected to show a volume growth of 1.1% in 2025.0.
  • The average volume per person in the Milk market is expected to amount to 52.9kg in 2024.

Definition:

Milk is defined as a protein- and fat-rich opaque white or creamy-colored fluid. This combination of nutrients can also be milked from other animals such as sheep and goats, but from an economic perspective, cow's milk remains the world's most important dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Regular fresh milk
  • Full-fat milk, reduced-fat milk, low-fat milk, skimmed milk, semi-skimmed milk
  • Regular pasteurized milk, ultra-pasteurized (UHT) milk, raw milk
  • Flavored milk, barista milk
  • Lactose-free milk

Out-Of-Scope

  • Preserved and powdered milk
  • Yogurt drinks
  • Non-dairy milk substitutes
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

In the EU-27 nan, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing negligible growth. Factors impacting this include changing consumer preferences and regulations, leading to a slow adoption of new technologies and a stagnant demand for milk products. Despite this, the market continues to see steady demand due to the essential nature of dairy products in the diet of many Europeans.

Customer preferences:
Consumers in EU-27 are increasingly opting for plant-based milk alternatives, such as soy, almond, and oat milk, due to health and environmental concerns, as well as dietary restrictions. This trend is driven by a growing awareness of the impact of dairy production on the environment and animal welfare. Additionally, the rise in vegan and flexitarian diets has also contributed to the growing demand for non-dairy milk options. As a result, dairy companies are diversifying their product offerings to include plant-based options to cater to this shift in consumer preferences.

Trends in the market:
In the EU-27, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a rise in demand for plant-based milk alternatives, driven by health and environmental concerns. In addition, there is a growing trend of premiumization, with consumers willing to pay more for organic and specialty dairy products. These trends are significant as they are reshaping the competitive landscape and pushing traditional dairy companies to diversify their product offerings. This could have potential implications for industry stakeholders, such as the need to invest in research and development to meet the changing consumer demands and to explore partnerships with plant-based milk companies.

Local special circumstances:
In EU-27, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the region's strict regulations on food safety and quality. This has led to a strong demand for organic and locally sourced milk products. Additionally, cultural preferences for certain types of dairy products, such as cheese and yogurt, vary greatly between EU countries. This creates a diverse and competitive landscape for dairy producers, with each market requiring a tailored approach to cater to these unique preferences. Furthermore, the increasing concerns over environmental sustainability have also driven the demand for eco-friendly packaging and production methods in the EU-27 milk market.

Underlying macroeconomic factors:
The Milk Market of the Dairy Products & Eggs Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending, dietary patterns, and population demographics. Countries with a high level of disposable income and a growing middle class are driving demand for dairy products, while regions with economic instability and lower income levels are experiencing slower market growth. Additionally, changing dietary preferences and health-consciousness are influencing the demand for alternative milk products, such as plant-based milks. Furthermore, the aging population and increasing prevalence of lactose intolerance are also shaping the milk market, leading to a rise in lactose-free and low-fat milk products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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