Vegetables - EU-27

EU-27

Highlights

Revenue in the Vegetables market amounts to US$146.60bn in 2024. The market is expected to grow annually by 3.69% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$327.50 are generated in 2024.
In the Vegetables market, volume is expected to amount to 66.10bn kg by 2029. The Vegetables market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 137.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in the EU-27 is experiencing negligible growth, influenced by factors such as shifting consumer preferences towards health-conscious diets, the rising demand for convenience foods, and challenges in supply chain sustainability and climate impacts.

Customer preferences: Consumers in the EU-27 are increasingly gravitating towards plant-based diets, driven by health consciousness and environmental concerns. This shift is reflected in the rising popularity of organic and locally sourced vegetables, with younger demographics prioritizing sustainability in their purchasing decisions. Additionally, the convenience of ready-to-eat vegetable options, such as pre-packaged salads and meal kits, is appealing to busy lifestyles. Social media influences also play a significant role, as visually appealing vegetable dishes gain traction among food enthusiasts and health advocates alike.

Trends in the market: In the EU-27, the Vegetables Market is experiencing a notable surge in demand for plant-based products, with consumers increasingly prioritizing health and sustainability. The rise of organic and locally sourced vegetables is particularly prominent among younger demographics, who are more likely to factor environmental impact into their purchasing decisions. Additionally, the convenience of ready-to-eat vegetable options, such as meal kits and pre-packaged salads, caters to busy lifestyles. This shift is significant for industry stakeholders, as it presents opportunities for innovation in product offerings, marketing strategies, and supply chain practices that align with these evolving consumer preferences.

Local special circumstances: In the EU-27, the Vegetables Market is shaped by diverse local factors that influence consumer preferences and market dynamics. The region's varied climate and soil types enable the cultivation of a wide range of vegetables, fostering a strong emphasis on local produce. Cultural traditions around food, particularly in Mediterranean nations, prioritize fresh, seasonal ingredients, further driving demand for organic options. Additionally, stringent EU regulations on pesticide use and food safety enhance consumer trust in local products, making sustainability a key purchasing factor across the market.

Underlying macroeconomic factors: The Vegetables Market in the EU-27 is significantly influenced by macroeconomic factors such as economic stability, consumer spending power, and agricultural policies. The overall health of national economies, characterized by GDP growth rates and employment levels, impacts disposable income, affecting demand for fresh produce. Additionally, fiscal policies promoting sustainable farming practices and supporting local farmers enhance the market's resilience. Global trends, such as rising health consciousness and a shift towards plant-based diets, further contribute to the increasing popularity of vegetables. Furthermore, international trade dynamics and supply chain disruptions also play critical roles in shaping market availability and pricing strategies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.