Processed Meat - EU-27

EU-27

Revenue in the Processed Meat market amounts to US$95.25bn in 2025. The market is expected to grow annually by 3.40% (CAGR 2025-2029).
In global comparison, most revenue is generated in the United States (US$43bn in 2025).
In relation to total population figures, per person revenues of US$213.30 are generated in 2025.
In the Processed Meat market, volume is expected to amount to 9.88bn kg by 2029. The Processed Meat market is expected to show a volume growth of 1.2% in 2026.
The average volume per person in the Processed Meat market is expected to amount to 21.2kg in 2025.

Key regions: India, China, United Kingdom, Spain, South Korea

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Region comparison

Currency

Analyst Opinion

The Processed Meat market within the Meat market in the EU-27 has been experiencing minimal growth, influenced by factors such as health concerns regarding processed meat, changing consumer preferences towards plant-based alternatives, and stricter regulations on food safety. The Ham & Bacon, Sausages, and Cold & Roast Meat Products sub-markets have also been impacted, leading to a slow growth rate.

Customer preferences: As consumer demand for healthier and more sustainable food options continues to rise, the Processed Meat Market within the Meat Market of The Food market is experiencing a shift towards plant-based and alternative protein sources. This trend is driven by concerns over animal welfare, environmental impact, and personal health, as well as a growing interest in vegetarian and flexitarian lifestyles. As a result, companies are investing in research and development to meet the changing preferences of consumers.

Trends in the market: In the EU-27, the Processed Meat Market is seeing a shift towards healthier and more sustainable options, with increased demand for plant-based and organic products. This trend is driven by consumer awareness of the health and environmental impacts of conventional meat production. As a result, industry stakeholders are investing in research and development to innovate and meet this demand. Additionally, there is a growing trend of offering meat substitutes in fast food and restaurant chains. This trajectory is expected to continue, with implications for traditional meat producers and retailers to adapt their offerings to meet changing consumer preferences.

Local special circumstances: In EU-27, the Processed Meat Market of the Meat Market within The Food market is influenced by the region's diverse culinary traditions and dietary preferences. For example, in countries with strong cultural ties to pork, such as Germany and Spain, processed pork products like sausages and cured meats are popular. In contrast, in countries like Italy and France, processed beef and poultry products like salami and pâté are more common. Additionally, EU regulations on food labeling and safety standards have a significant impact on the market, with strict rules on product ingredients and origin.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market is influenced by macroeconomic factors such as changing consumer preferences, economic growth, and government regulations. Countries with a growing middle class and increasing disposable income are driving the demand for processed meat products. In addition, government regulations on food safety and labeling are also shaping the market landscape. Furthermore, an increasing focus on sustainable and ethical food production is expected to impact the market in the coming years. These trends are driving the demand for processed meat products and shaping the competitive landscape of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.