Baby Milk & Infant Formula - Benelux

Revenue in the Baby Milk & Infant Formula market amounts to US$185.30m in 2024. The market is expected to grow annually by 3.76% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$6.17 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 6.89m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Benelux has seen minimal growth due to factors like declining birth rates and government regulations. However, the convenience of online shopping and increasing health consciousness among parents may drive growth in the future.

Customer preferences: Consumers in the Benelux region are becoming more health-conscious, leading to a rising demand for organic and natural baby milk and infant formula products. This trend is driven by a growing concern for the environment and a desire for clean label, sustainable options. Additionally, with the rise of working mothers, there is an increasing demand for convenience and on-the-go options, such as single-serve and ready-to-feed formula. This shift towards health and convenience is expected to continue in the coming years.

Trends in the market: In the Benelux region, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is witnessing a surge in demand for organic and natural products. This trend is driven by parental concerns over the health and well-being of their infants, leading to an increased preference for products free from artificial ingredients and additives. This trend is expected to continue in the coming years, with a growing awareness of the benefits of organic products. As a result, industry stakeholders are investing in research and development to meet this demand and gain a competitive edge.

Local special circumstances: In Benelux, the Baby Milk & Infant Formula Market is heavily influenced by strict regulations and guidelines set by the European Union. This has resulted in a market dominated by trusted and established brands, with a strong focus on safety and quality. In addition, cultural preferences for organic and natural products have also influenced the market, leading to a rise in demand for organic baby formula. These factors have created a unique market dynamic in Benelux compared to other regions, with consumers willing to pay a premium for products that align with their values and meet strict regulatory standards.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market in Benelux is heavily influenced by macroeconomic factors such as shifting consumer preferences, changing lifestyles, and increasing awareness about the nutritional benefits of baby food products. The region's stable economic climate, coupled with a high standard of living and a growing middle class, drives the demand for premium baby food products. Additionally, favorable government policies and investment in healthcare infrastructure, along with a high expenditure on baby care products, further contribute to the market's growth. The increasing birth rates and rising working women population in the region also play a significant role in driving the demand for convenient and nutritious baby food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.