Convenience Food - Benelux

Benelux

Highlights

Revenue in the Convenience Food market amounts to US$7.17bn in 2024. The market is expected to grow annually by 2.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$238.80 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 1.03bn kg by 2029. The Convenience Food market is expected to show a volume growth of 1.0% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 32.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Benelux is experiencing slow growth, influenced by factors such as the increasing demand for ready-to-eat meals and soups, convenience-seeking consumers, and the convenience offered by online food delivery services. However, the market's growth rate is currently negligible due to the rising health awareness among consumers and the preference for fresh, healthier food options.

Customer preferences: With the rise of busy lifestyles and a growing demand for convenience, there has been a noticeable shift in consumer preferences towards convenient and ready-to-eat food options in the Benelux region. This trend is further amplified by the increasing number of single-person households and a growing number of working women. As a result, there is a rising demand for small-sized portioned meals and snacks, as well as healthier options such as organic and plant-based convenience foods. This trend towards convenience and health is expected to continue, as consumers prioritize quick and easy meal solutions that align with their busy schedules and health-conscious lifestyles.

Trends in the market: In the Benelux region, the Convenience Food market is seeing a rise in demand for healthier and more sustainable options. This trend is driven by consumers' increasing focus on wellness and environmental concerns. As a result, companies are introducing plant-based, organic, and low-calorie options to their product portfolios. This shift towards healthier choices is expected to continue, with industry players investing in research and development to meet changing consumer preferences. Additionally, there is a growing interest in convenience foods that cater to specific dietary needs, such as gluten-free, vegan, and keto. This trend presents an opportunity for industry stakeholders to innovate and differentiate their products to tap into niche markets and gain a competitive advantage.

Local special circumstances: In the Benelux region, the Convenience Food Market is heavily influenced by the high demand for convenient and healthy food options. The Netherlands, with its large urban population, has seen a rise in delivery and meal kit services, catering to busy professionals. In Belgium, there is a strong cultural focus on sustainable and organic food, leading to the popularity of locally sourced and ethically produced convenience food products. In Luxembourg, strict regulations on food labeling and ingredients have resulted in a market dominated by transparent and health-conscious brands.

Underlying macroeconomic factors: The Benelux convenience food market is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and disposable income. Economic growth in the region has also played a significant role in market performance, with countries like Belgium and the Netherlands experiencing stable economic growth in recent years. Government policies and regulations related to food safety and labeling also impact the convenience food market in the Benelux region. Additionally, changing consumer preferences and a growing demand for healthy and sustainable food options are shaping the market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.