Fresh Meat - Benelux | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$13.63bn in 2024. The market is expected to grow annually by 4.51% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$453.50 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 1.08bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 31.4kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat market in Benelux is experiencing minimal growth, influenced by factors such as consumer preferences for healthier options, increasing demand for locally sourced meat, and advancements in packaging technology. Despite the slow growth rate, the market is expected to continue expanding due to the diverse offerings in sub-markets such as Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat. Additionally, the convenience provided by online ordering and delivery services is also contributing to the growth of this market.

Customer preferences: The Fresh Meat Market in the Benelux region has witnessed a rise in demand for ethically-sourced and sustainable meat products, driven by a growing concern for animal welfare and environmental impact. Additionally, there is a growing preference for premium and specialty meats, such as grass-fed beef and organic poultry, as consumers become more health-conscious and seek out healthier protein options. This trend is also fueled by a rising interest in alternative diets, such as flexitarian and plant-based diets, which have led to an increase in the availability of plant-based meat substitutes in the market.

Trends in the market: In the Benelux region, the Fresh Meat Market within the Meat Market of The Food market is seeing a shift towards sustainable and ethically sourced meat products. This trend is driven by consumer demand for transparency and environmental concerns. As a result, industry stakeholders are investing in alternative protein sources and implementing sustainable production methods. This trajectory is expected to continue, with potential implications including increased competition and the need for strategic partnerships to meet consumer demands. Additionally, there is a growing trend of plant-based meat alternatives, presenting opportunities for companies to diversify their product offerings.

Local special circumstances: In the Benelux region, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the cultural preference for high-quality, locally-sourced meat products. This demand for premium meats has led to the rise of small, family-owned butcher shops that offer artisanal and organic options. Additionally, regulatory standards for animal welfare and sustainable production practices are strictly enforced, further shaping the market. In contrast to other markets, the Benelux region prioritizes ethical and environmentally-friendly meat consumption, creating a unique landscape for the Fresh Meat Market.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in the Benelux region is heavily impacted by macroeconomic factors. Economic trends such as consumer demand for high-quality, sustainable and ethically sourced meat products are driving market growth. In addition, national economic health and fiscal policies play a significant role in shaping market performance. Countries with strong economic stability and supportive policies for the meat industry are experiencing higher demand for fresh meat products. Furthermore, rising disposable incomes and changing consumer preferences towards healthier and protein-rich diets are also driving the growth of the Fresh Meat Market in the region. With an aging population and increasing health consciousness, the demand for fresh meat is expected to continue to grow in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.