Beauty & Personal Care - Benelux

Benelux

In 2024, the Beauty & Personal Care market in Benelux is projected to generate a revenue of US$7.30bn.
The market is expected to achieve an annual growth rate of 1.41% (CAGR 2024-2029).
The largest segment within the market is Personal Care, with a market volume of US$3.17bn in 2024.
When compared globally, in the United States leads in revenue generation, with US$100bn in 2024.
Looking at the per capita figures, the revenue generated per person in Benelux is US$243.00 in 2024.
Furthermore, online sales are expected to contribute 38.1% of the total revenue in the Beauty & Personal Care market by 2024.
In the Benelux region, there is a growing trend towards natural and organic beauty products, with consumers prioritizing sustainability and ethical practices.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.