Breakfast Cereals - Benelux | Statista Market Forecast

Revenue in the Breakfast Cereals market amounts to US$720.10m in 2024. The market is expected to grow annually by 3.08% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$23.96 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 181.90m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 5.7kg in 2024.

Definition:

The Breakfast Cereals market covers all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Muesli, granola cereal
Breakfast cereals (with or without nuts and dried fruits)
Oats, oatmeal, farina, grits, cream of wheat
Gluten-free cereals, high-fiber cereals, low-sugar cereals, protein cereals

Other cereal based products
popcorn
Out-of-home consumption

The Breakfast Cereals Market in Benelux has seen minimal growth, influenced by factors such as shifting consumer preferences for healthier breakfast options and the saturation of the market with numerous cereal products. Despite this, the Bread & Cereal Products Market within The Food market shows potential for growth with the introduction of innovative and convenient breakfast options.

Customer preferences: The Benelux region has seen a rise in demand for healthier breakfast cereal options, driven by a growing health-conscious population. Consumers are increasingly looking for high-protein, low-sugar options, as well as products that cater to specific dietary needs, such as gluten-free or vegan. This trend is also supported by a growing interest in sustainable and ethically-sourced ingredients, as well as a preference for natural and organic products. Moreover, the rise of online grocery shopping and meal delivery services has made it easier for consumers to access these products, contributing to their growing popularity.

Trends in the market: In the Benelux region, the Breakfast Cereals market is experiencing a rise in demand for healthier and more diverse options. This trend is being driven by consumers' increasing focus on health and wellness, as well as their desire for convenience. As a result, market players are introducing new products that cater to specific dietary needs, such as gluten-free or vegan options. Additionally, there is a growing trend of using digital platforms for purchasing and delivery of breakfast cereals, providing added convenience for consumers. These trends are expected to continue, with potential implications including increased competition and the need for innovative marketing strategies to target health-conscious consumers.

Local special circumstances: In the Benelux region, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is influenced by the cultural diversity and the strong breakfast culture of the region. With a high demand for healthy and convenient breakfast options, the market has seen the rise of innovative cereal products such as granola and muesli. Additionally, the strict food regulations and labeling laws in the region have also contributed to the development of unique and high-quality cereal products.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors in the Benelux region. The overall economic health of the countries, as well as their fiscal policies, play a significant role in determining the performance of this market. Furthermore, global economic trends, such as shifting consumer preferences and purchasing power, can also affect the demand for breakfast cereals in this region. Additionally, government initiatives promoting healthy eating habits and investing in food industry infrastructure have a direct impact on the growth of the Breakfast Cereals Market. Overall, favorable macroeconomic conditions in the Benelux region are likely to drive the growth of this market, while economic challenges may hinder its expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.