Fresh Vegetables - Benelux

Benelux

Highlights

Revenue in the Fresh Vegetables market amounts to US$9.32bn in 2024. The market is expected to grow annually by 3.38% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$310.20 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 4.01bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 125.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Benelux is witnessing negligible growth, influenced by factors such as shifting consumer preferences towards convenience, seasonal availability, and competition from processed alternatives, which limit substantial market expansion.

Customer preferences: Consumers in the Benelux region are increasingly prioritizing sustainability and local sourcing when it comes to fresh vegetables, leading to a rise in demand for organic and locally grown produce. This shift is fueled by heightened environmental awareness and a desire to support local economies. Additionally, the growing popularity of plant-based diets among younger demographics is reshaping purchasing habits, as consumers seek fresh vegetables that align with their health-conscious and eco-friendly lifestyles, pushing retailers to adapt their offerings accordingly.

Trends in the market: In the Benelux region, the fresh vegetables market is experiencing a significant shift towards organic and locally sourced produce, driven by consumers' increasing emphasis on sustainability. This trend reflects a broader societal movement towards environmental consciousness, with shoppers actively seeking to reduce their carbon footprints. Concurrently, the rise of plant-based diets among younger consumers is reshaping purchasing behaviors, prompting retailers to diversify their offerings to include a wider range of fresh vegetables. These changes hold substantial implications for industry stakeholders, necessitating adaptations in supply chains, marketing strategies, and product development to meet evolving consumer demands while fostering local economies.

Local special circumstances: In the Benelux region, the fresh vegetables market is shaped by its unique geographical positioning, with fertile lands and a favorable climate enabling diverse vegetable cultivation. Culturally, there is a strong emphasis on local cuisine and seasonal eating, which enhances the demand for fresh, locally sourced produce. Regulatory frameworks promoting sustainable agriculture and organic farming practices further bolster this trend. These local factors collectively influence consumer preferences, driving retailers to prioritize transparency in sourcing and invest in eco-friendly packaging, ultimately transforming market dynamics.

Underlying macroeconomic factors: The fresh vegetables market in the Benelux region is significantly influenced by macroeconomic factors such as global trade dynamics, national economic stability, and consumer spending patterns. Economic growth in the region fosters increased disposable income, driving demand for high-quality, fresh produce. Additionally, fiscal policies that support local farming initiatives and sustainable practices enhance the competitiveness of domestic products. Fluctuations in global supply chains, influenced by geopolitical events, also affect availability and pricing of fresh vegetables, compelling retailers to adapt quickly. Furthermore, the rising consumer awareness around health and nutrition is propelling a shift towards organic and locally sourced vegetables, shaping purchasing behaviors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.