Rice - Benelux | Statista Market Forecast

Revenue in the Rice market amounts to US$407.70m in 2024. The market is expected to grow annually by 2.98% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$13.57 are generated in 2024.
In the Rice market, volume is expected to amount to 148.80m kg by 2029. The Rice market is expected to show a volume growth of 1.0% in 2025.0.
The average volume per person in the Rice market is expected to amount to 4.7kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in the Benelux region within The Food market has seen a negligible growth rate due to various factors, such as changing consumer preferences and increasing competition from other cereal products. Despite this, the convenience and health benefits of rice continue to drive demand for this staple food.

Customer preferences: In recent years, there has been a noticeable increase in consumer demand for more sustainable and environmentally-friendly options in the Benelux region. This trend has also extended to the Rice Market of the Bread & Cereal Products Market within The Food market, with a growing preference for organic and locally sourced rice. This shift can be attributed to a greater awareness of the negative impact of industrial agriculture and a desire to support local farmers. Additionally, there has been a rise in demand for alternative rice options, such as quinoa and cauliflower rice, driven by health-conscious consumers looking for low-carb and gluten-free alternatives.

Trends in the market: In Benelux, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by consumer demand for organic and locally sourced rice products. Additionally, there is a growing interest in alternative grains such as quinoa and buckwheat. These trends are significant for industry stakeholders as they must adapt to changing consumer preferences and potentially expand their product offerings. This could also have implications for the supply chain and sourcing strategies, as well as marketing and branding efforts to appeal to health-conscious consumers.

Local special circumstances: In the Benelux region, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the cultural preference for rice as a staple food. This has led to a high demand for various types of rice, such as basmati, jasmine, and sushi rice. Additionally, the region's strict food regulations and quality control measures ensure that consumers have access to high-quality and safe rice products. Furthermore, the growing trend of health-consciousness among consumers in the region has led to an increase in demand for organic and gluten-free rice products, driving the market growth.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Benelux is greatly impacted by macroeconomic factors such as global trade policies, consumer purchasing power, and government subsidies. The region's strong economic growth and stable political climate have created a favorable environment for market expansion. In addition, the increasing demand for rice-based products in the region, coupled with the rising health consciousness among consumers, is driving the growth of the market. Furthermore, investments in food processing technologies and infrastructure are also contributing to the growth of the rice market in Benelux.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.