Butter - Benelux | Statista Market Forecast

Revenue in the Butter market amounts to US$685.30m in 2024. The market is expected to grow annually by 3.00% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$22.81 are generated in 2024.
In the Butter market, volume is expected to amount to 62.82m kg by 2029. The Butter market is expected to show a volume growth of 1.2% in 2025.0.
The average volume per person in the Butter market is expected to amount to 2.00kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Benelux has observed negligible growth, influenced by factors such as shifting consumer preferences towards plant-based alternatives, increasing health consciousness, and competitive pricing from margarine products.

Customer preferences: Consumer preferences in the Butter Market within the Oils & Fats sector in Benelux are shifting towards healthier and more versatile options, reflecting a growing emphasis on wellness and sustainability. The rise of plant-based diets has prompted increased interest in alternative spreads that offer similar taste and texture without dairy. Additionally, younger demographics are prioritizing ethical sourcing and clean labels, leading to a demand for organic and locally-produced butter products. These trends are reshaping the competitive landscape, compelling traditional butter brands to innovate and adapt.

Trends in the market: In Benelux, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards health-conscious and sustainable options. Consumers are increasingly gravitating towards plant-based alternatives, driven by a rise in veganism and a desire for healthier spreads. This trend is prompting traditional butter brands to diversify their product lines and incorporate organic ingredients, responding to demands for transparency and ethical sourcing. As younger consumers prioritize clean labels and local production, industry stakeholders must adapt their strategies to remain competitive, embracing innovation to meet evolving preferences.

Local special circumstances: In Benelux, the Butter Market within the Oils & Fats sector is shaped by a rich dairy tradition and a strong emphasis on sustainability. The region's agricultural practices, characterized by a focus on high-quality, local dairy production, foster a culture that values artisanal and organic products. Regulatory frameworks promoting animal welfare and environmental standards further encourage the shift towards healthier butter alternatives. Additionally, the influence of diverse culinary traditions in this multicultural area drives demand for innovative flavor profiles, compelling brands to experiment with local ingredients and health-oriented formulations.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Benelux is significantly influenced by macroeconomic factors such as rising consumer income levels, which enhance purchasing power and drive demand for premium dairy products. Additionally, global supply chain dynamics, including fluctuations in milk prices and trade policies, affect local production costs and availability. Fiscal policies promoting sustainable agriculture and supporting dairy farmers further contribute to market stability. The increasing focus on health and wellness among consumers, coupled with growing environmental awareness, encourages innovation in butter formulations, aligning with broader economic trends prioritizing quality and sustainability.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.