Bread & Cereal Products - Benelux

Revenue in the Bread & Bakery Products market amounts to US$13.32bn in 2024. The market is expected to grow annually by 3.67% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$443.30 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 5.00bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 153.1kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Benelux is experiencing slow growth due to factors such as changing consumer preferences towards healthier options, increasing competition from alternative breakfast options, and the impact of fluctuating commodity prices on production costs. Despite these challenges, the market is expected to maintain its growth due to the rising demand for convenience foods and the introduction of innovative products.

Customer preferences: As consumers become more health-conscious, there is a growing demand for bread and cereal products made from natural and organic ingredients. This trend is driven by a desire for healthier options and a preference for sustainably sourced products. Additionally, there has been a rise in demand for gluten-free and plant-based alternatives, reflecting the increasing awareness of dietary restrictions and ethical considerations among consumers.

Trends in the market: In the Benelux region, the Bread & Cereal Products Market within The Food market is seeing a surge in demand for organic and gluten-free options. This is due to the increasing health consciousness among consumers, as well as the rise of dietary restrictions and allergies. Furthermore, there is a growing trend of incorporating ancient grains and plant-based proteins into bread and cereal products. This trajectory is significant as it reflects the shifting consumer preferences towards healthier and more sustainable food choices. For industry stakeholders, this presents opportunities for product innovation and differentiation to cater to these evolving trends. However, it also poses challenges in terms of sourcing and production to meet the demand for specialized ingredients and processes.

Local special circumstances: In Benelux, the Bread & Cereal Products Market within The Food market is uniquely influenced by the region's strong focus on sustainable and organic food options. The market has seen a rise in demand for products made from locally sourced, environmentally friendly ingredients. Additionally, the Benelux region's liberal trade policies have allowed for easy import and export of these products, making it a hub for innovative and diverse offerings in the Bread & Cereal Products Market.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Benelux is significantly impacted by macroeconomic factors such as consumer spending, inflation rates, and government policies. The region's strong economic growth and high levels of disposable income contribute to the increasing demand for convenient and healthy food options. Furthermore, favorable government policies promoting sustainable agriculture and increased investment in food processing technologies are driving the market growth. Additionally, the growing health consciousness and changing dietary preferences of consumers are influencing the demand for diverse and nutritious bread and cereal products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.