Spreads - Benelux | Statista Market Forecast

Revenue in the Spreads market amounts to US$470.00m in 2024. The market is expected to grow annually by 4.65% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$15.64 are generated in 2024.
In the Spreads market, volume is expected to amount to 96.64m kg by 2029. The Spreads market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 2.8kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in Benelux is seeing limited growth due to factors such as changing consumer preferences and increasing health concerns. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter contribute to this trend, as consumers opt for healthier alternatives. The convenience offered by online shopping also plays a role in the market's negligible growth rate.

Customer preferences: As consumers become more health-conscious and environmentally aware, there is a growing demand for natural and organic spreads in the Benelux region. This trend is driven by the increasing preference for sustainable and clean label products, as well as the rising awareness about the negative health effects of artificial sweeteners. Additionally, there is a growing interest in plant-based spreads, as more consumers are adopting flexitarian and vegan diets. This shift towards healthier and more sustainable alternatives is expected to continue driving the growth of the spreads market in the Benelux region.

Trends in the market: In Benelux, the Spreads & Sweeteners market is experiencing a surge in demand for healthier options, driven by the increasing health consciousness among consumers. This trend has led to the rise of natural and organic spreads and sweeteners, with consumers opting for products made from natural ingredients. Additionally, there is a growing demand for spreads and sweeteners that cater to specific dietary needs, such as gluten-free, vegan, and keto-friendly options. This trend is expected to continue, as consumers prioritize health and wellness, creating opportunities for industry players to innovate and expand their product portfolios.

Local special circumstances: In the Benelux region, the Spreads Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by the cultural preference for high-quality, natural ingredients. This has led to a rise in demand for organic and artisanal spreads, with local producers gaining popularity. Additionally, the region's strict food regulations ensure product safety and authenticity, providing consumers with confidence in their purchases. The small size of the market also allows for quick adoption of new trends, making it a competitive landscape for international brands.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Benelux is influenced by various macroeconomic factors. National economic health, global economic trends, fiscal policies, and financial indicators all play a crucial role in shaping the market's performance. For instance, countries with stable economies and favorable fiscal policies tend to experience higher market growth compared to those with economic instability and unfavorable policies. Additionally, the increasing demand for healthier food options and growing awareness about the negative effects of sugar consumption are driving the demand for natural sweeteners and spreads in the region. Furthermore, the rise in health-conscious consumers and the growing trend of home-cooking are also contributing to the market's growth in Benelux.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.