Vegetables - Romania

Romania

Highlights

Revenue in the Vegetables market amounts to US$4.96bn in 2024. The market is expected to grow annually by 4.71% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$253.00 are generated in 2024.
In the Vegetables market, volume is expected to amount to 2.35bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 109.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market within The Food market in Romania has shown minimal growth, influenced by factors such as changing consumer preferences, the rising demand for fresh produce, and the increasing popularity of convenient frozen options for busy lifestyles.

Customer preferences: Consumers in Romania are increasingly prioritizing health and sustainability in their food choices, leading to a heightened interest in organic and locally sourced vegetables. This shift is influenced by a growing awareness of environmental issues and a desire for transparency in food production. Additionally, younger demographics are embracing plant-based diets, driving demand for innovative vegetable products. The rise of urban living is fostering a preference for convenient meal solutions, including ready-to-eat vegetable dishes, aligning with fast-paced lifestyles.

Trends in the market: In Romania, the vegetables market is experiencing a surge in demand for organic and locally sourced produce, driven by consumers’ increasing focus on health, sustainability, and environmental awareness. This trend is particularly pronounced among younger generations, who are adopting plant-based diets and seeking innovative vegetable products. Additionally, urbanization is influencing preferences for convenient meal options, including ready-to-eat vegetable dishes, catering to fast-paced lifestyles. This evolving landscape presents significant opportunities for producers, retailers, and food service providers to align their offerings with consumer values and capitalize on the growing demand for healthier, sustainable options.

Local special circumstances: In Romania, the vegetables market is shaped by its diverse climate and rich agricultural heritage, enabling the cultivation of a wide variety of vegetables. Traditional farming practices coexist with modern techniques, fostering a unique blend of organic and conventional produce. Cultural factors, such as a strong emphasis on home-cooked meals and seasonal eating, further drive demand for fresh, locally sourced vegetables. Additionally, EU regulations promoting sustainable farming practices enhance consumer trust in organic products, influencing market dynamics and encouraging innovation in vegetable offerings.

Underlying macroeconomic factors: The vegetables market in Romania is significantly influenced by macroeconomic factors such as national economic stability, inflation rates, and consumer purchasing power. A growing economy enhances disposable income, leading to increased demand for fresh and organic vegetables. Additionally, EU agricultural policies and subsidies play a crucial role in supporting local farmers, promoting sustainable practices, and ensuring food quality. Fluctuations in global commodity prices can also affect production costs, impacting market pricing strategies. Furthermore, changing consumer preferences towards healthier diets and local sourcing are shaping market dynamics, driving innovation and competition among producers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.