Meat - Romania | Statista Market Forecast

Revenue in the Meat market amounts to US$10.09bn in 2024. The market is expected to grow annually by 5.23% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$514.50 are generated in 2024.
In the Meat market, volume is expected to amount to 1.35bn kg by 2029. The Meat market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Meat market is expected to amount to 61.5kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Romania has seen sluggish growth due to factors such as changing consumer preferences towards healthier options, increasing production costs, and strict regulations on meat imports. However, the market is expected to grow due to the rising demand for meat substitutes and government initiatives to promote local meat production.

Customer preferences: As consumer awareness of ethical and sustainable food sources grows, there has been a notable increase in demand for locally sourced, organic, and grass-fed meat products in Romania. This trend is driven by a growing interest in supporting small-scale, environmentally friendly farming practices and a desire for higher quality, healthier meat options. Additionally, there has been a shift towards plant-based diets, with a rising number of individuals opting for vegetarian or vegan options, leading to an increase in alternative protein sources in the Meat Market.

Trends in the market: In Romania, the Meat Market within The Food market industry has seen a shift towards more sustainable and ethical practices. This has been driven by consumer demand for organic and locally sourced meat products. Additionally, there has been a rise in alternative meat products, such as plant-based proteins, as consumers become more health-conscious and environmentally aware. These trends are expected to continue, with industry stakeholders investing in research and development to meet evolving consumer preferences. This could also have implications for traditional meat producers, who may need to adapt their practices to stay competitive in the market.

Local special circumstances: In Romania, the Meat Market within The Food market is heavily influenced by the country's traditional cuisine and strong agricultural sector. The demand for locally sourced, high-quality meat products is driven by a strong preference for fresh, organic options. Additionally, strict regulations and certifications for meat production and labeling ensure consumer trust and safety. This unique combination of cultural and regulatory factors creates a competitive market with a focus on quality and sustainability.

Underlying macroeconomic factors: The Meat Market within The Food market in Romania is significantly impacted by macroeconomic factors such as consumer spending power, government policies, and international trade agreements. The country's economic growth and stability play a crucial role in determining consumer demand for meat products, while government policies and regulations can affect production costs and market competition. Additionally, Romania's participation in the EU and its trade relationships with other countries can influence the supply and demand dynamics of the meat market. The ongoing economic reform and investments in the agricultural sector by the Romanian government also play a vital role in shaping the future of the Meat Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.