Bread & Cereal Products - Romania

Revenue in the Bread & Bakery Products market amounts to US$4.89bn in 2024. The market is expected to grow annually by 4.75% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$249.40 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 2.65bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 122.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Romania has seen modest growth due to factors such as increasing health consciousness among consumers, a rise in adoption of digital technologies, and the convenience of online food services. However, the market's minimal growth rate can be attributed to factors such as changing dietary habits, rising ingredient costs, and competition from other food categories.

Customer preferences: As consumers become more health-conscious, there has been a rise in demand for organic and gluten-free bread and cereal products in Romania. This trend is fueled by growing concerns over food allergies and intolerances. Additionally, there has been a shift towards plant-based diets, leading to an increase in demand for whole grain and ancient grain products. This is driven by a growing awareness of the health benefits of these products and a desire for sustainable and environmentally-friendly food options.

Trends in the market: In Romania, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with an increasing demand for whole grain products and gluten-free alternatives. There is also a growing trend of incorporating ancient grains such as quinoa and amaranth into traditional bread and cereal products. These trends are significant as they reflect a growing awareness and preference for healthier food choices among consumers. This has implications for industry stakeholders, who may need to adapt their product offerings and marketing strategies to cater to this demand and stay competitive in the market. Furthermore, there is potential for further growth in this market as consumers continue to prioritize health and wellness in their food choices.

Local special circumstances: In Romania, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's rich agricultural history and tradition. The local market is dominated by small, family-owned farms, which provide a unique range of grains and cereals. Additionally, the country's strict regulations on food labeling and production ensure high-quality and authentic products. Furthermore, the growing demand for healthy and organic options, combined with the increasing purchasing power of the middle class, has led to a rise in the production and consumption of locally-sourced bread and cereal products.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Romania is heavily influenced by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. As the country continues to experience economic growth and stability, consumers have more disposable income to spend on food products, including bread and cereal. This has led to an increase in demand for higher quality and more diverse bread and cereal products. Additionally, government initiatives to promote healthy eating habits and increase food security have also contributed to the growth of the market. Furthermore, with Romania's accession to the European Union, the market has also been impacted by global economic trends and trade policies, leading to an influx of foreign investment and increased competition in the industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.