Fresh Meat - Romania | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$6.58bn in 2024. The market is expected to grow annually by 5.59% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$335.20 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 748.40m kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 33.2kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat market in Romania is experiencing minimal growth, influenced by factors such as consumer preference for traditional meat sources, limited access to technology, and reliance on traditional distribution channels. Despite this, the market is expected to grow as health awareness and demand for convenience increase, particularly in the sub-markets of Beef & Veal and Poultry. However, challenges such as high production costs and regulatory barriers may hinder the overall growth rate.

Customer preferences: The Fresh Meat Market in Romania has witnessed a growing demand for locally-sourced and organic meat products, as consumers become more health-conscious and environmentally aware. This trend is also attributed to the rising popularity of sustainable and ethical consumption practices, as consumers seek transparency and traceability in their food choices. Additionally, there has been a shift towards alternative protein sources and plant-based diets, driven by the increasing number of flexitarians and vegetarians in the country.

Trends in the market: In Romania, there is a growing demand for organic and locally sourced fresh meat, driven by increasing consumer awareness of health and sustainability. This trend is expected to continue as consumers prioritize nutrition and ethical concerns. In terms of the trajectory, the market is likely to see a rise in premium, organic and grass-fed meat products. This could have significant implications for industry stakeholders, as they may need to adapt their production and marketing strategies to cater to this demand. Additionally, there is potential for increased competition as new players enter the market to capitalize on this trend.

Local special circumstances: In Romania, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's rich history and cultural traditions. Traditional meat dishes, such as mici and sarmale, are staples in Romanian cuisine, driving the demand for high-quality, locally sourced meat products. Additionally, stringent food safety regulations in the country ensure that consumers have access to safe and healthy meat options. These unique local factors contribute to the steady growth of the Fresh Meat Market in Romania.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Romania is impacted by various macroeconomic factors. These include the overall economic state of the country, global economic trends, fiscal policies, and other financial indicators. The market is heavily influenced by consumer spending and purchasing power, which is affected by the country's GDP and inflation rates. Additionally, changes in disposable income, consumer preferences, and lifestyle trends also impact the demand for fresh meat products. Moreover, government policies on trade, agriculture, and food safety regulations can also significantly influence market performance. Economic stability and favorable economic policies can create a conducive environment for the growth of the Fresh Meat Market, while economic uncertainty and unfavorable policies can hinder market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.