Convenience Food - Romania

Romania

Highlights

Revenue in the Convenience Food market amounts to US$2.05bn in 2024. The market is expected to grow annually by 4.10% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$104.60 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 389.40m kg by 2029. The Convenience Food market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 18.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In Romania, the Convenience Food market is experiencing minimal growth, influenced by factors such as the increasing availability of ready-to-eat meals and soups, as well as the changing lifestyles of consumers. Additionally, the convenience offered by these products and the rising health awareness among consumers are driving the market's growth. However, various challenges such as limited shelf life and the use of preservatives are impacting the market's growth rate.

Customer preferences: As more consumers in Romania are adopting busy, on-the-go lifestyles, there has been a noticeable increase in demand for convenience food options. This trend is also driven by the growing influence of Western culture, leading to a preference for fast and easy meals. Additionally, with the rise of e-commerce and delivery services, there has been a notable shift towards online food ordering and delivery, providing consumers with even more convenient options for their meals. This shift towards convenience and efficiency is expected to continue driving the growth of the Convenience Food Market within The Food market in Romania.

Trends in the market: In Romania, the Convenience Food Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by increasing health consciousness among consumers and the rise of plant-based and organic convenience food products. Additionally, there is a growing demand for convenience food delivery services, as customers look for convenient and time-saving options. These trends are significant as they open up new opportunities for industry stakeholders to tap into the growing health and wellness market. However, they also pose challenges in terms of adapting to changing consumer preferences and investing in sustainable practices.

Local special circumstances: In Romania, the Convenience Food Market within The Food market is heavily influenced by cultural preferences and dietary habits. The country has a strong tradition of home-cooked meals, but with the rise of urbanization and busy lifestyles, there is a growing demand for convenient and ready-to-eat options. Additionally, the strict regulations on food labeling and packaging in Romania have led to a more health-conscious consumer base, driving the demand for healthier and organic convenience food options.

Underlying macroeconomic factors: The Convenience Food Market in Romania is greatly impacted by macroeconomic factors such as consumer spending patterns, inflation rates, and government policies. The current economic climate in Romania, with its stable GDP growth and low unemployment rates, has led to an increase in disposable income and consumer purchasing power. This has resulted in a growing demand for convenience foods due to their affordability and convenience. Moreover, favorable government policies and investments in the food industry have further propelled the growth of the market. However, rising health concerns and a trend towards healthier eating habits are also influencing the market, leading to an increase in demand for healthier convenience food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.