Non-Alcoholic Drinks - Romania | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$3.88bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$886.10m in 2024.
Revenue, combined amounts to US$4.77bn in 2024.
The revenue, at home is expected to grow annually by 3.85% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$198.00 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 4.39bn L by 2024.
Volume, out-of-home is expected to amount to 150.60m L in 2024.
Volume, combined is expected to amount to 4.54bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.4% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 223.70L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Romania has seen significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In Romania, there has been a notable shift in customer preferences towards healthier and more natural beverage options. Consumers are increasingly seeking non-alcoholic drinks that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is in line with the global movement towards healthier lifestyles and the growing awareness of the impact of diet on overall well-being. As a result, there has been a surge in demand for products such as fruit juices, herbal teas, and functional beverages that offer health benefits.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Romania is the rising popularity of craft and artisanal beverages. Consumers are becoming more interested in unique and locally-produced drinks that offer a distinct flavor profile and a sense of authenticity. This trend is driven by the desire for a more personalized and premium drinking experience. As a result, small-scale producers and local brands have gained traction in the market, offering a wide range of innovative and high-quality beverages. Another trend in the market is the growing demand for functional beverages. These are drinks that offer additional health benefits beyond basic hydration. Functional beverages often contain ingredients such as vitamins, minerals, antioxidants, and probiotics, which are believed to promote health and well-being. This trend is fueled by the increasing interest in preventive healthcare and the desire for convenient and easy ways to incorporate nutritional benefits into daily routines.

Local special circumstances: Romania has a rich tradition of herbal medicine and natural remedies, which has influenced the local Non-Alcoholic Drinks market. Traditional herbal teas, such as chamomile, mint, and linden, are widely consumed in Romania for their perceived health benefits. These beverages are deeply ingrained in the local culture and are often consumed for their soothing and calming effects. The popularity of herbal teas has contributed to the overall growth of the Non-Alcoholic Drinks market in Romania.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in Romania can also be attributed to favorable macroeconomic factors. Romania has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to allocate more of their budget towards beverages, including non-alcoholic options. Additionally, the tourism industry in Romania has been flourishing, attracting both domestic and international visitors. This has created opportunities for the Non-Alcoholic Drinks market to cater to the diverse preferences of tourists, further driving market growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.