Non-Alcoholic Drinks - Romania

The Non-Alcoholic Drinks market in Romania has seen significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In Romania, there has been a notable shift in customer preferences towards healthier and more natural beverage options. Consumers are increasingly seeking non-alcoholic drinks that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is in line with the global movement towards healthier lifestyles and the growing awareness of the impact of diet on overall well-being. As a result, there has been a surge in demand for products such as fruit juices, herbal teas, and functional beverages that offer health benefits.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Romania is the rising popularity of craft and artisanal beverages. Consumers are becoming more interested in unique and locally-produced drinks that offer a distinct flavor profile and a sense of authenticity. This trend is driven by the desire for a more personalized and premium drinking experience. As a result, small-scale producers and local brands have gained traction in the market, offering a wide range of innovative and high-quality beverages. Another trend in the market is the growing demand for functional beverages. These are drinks that offer additional health benefits beyond basic hydration. Functional beverages often contain ingredients such as vitamins, minerals, antioxidants, and probiotics, which are believed to promote health and well-being. This trend is fueled by the increasing interest in preventive healthcare and the desire for convenient and easy ways to incorporate nutritional benefits into daily routines.

Local special circumstances: Romania has a rich tradition of herbal medicine and natural remedies, which has influenced the local Non-Alcoholic Drinks market. Traditional herbal teas, such as chamomile, mint, and linden, are widely consumed in Romania for their perceived health benefits. These beverages are deeply ingrained in the local culture and are often consumed for their soothing and calming effects. The popularity of herbal teas has contributed to the overall growth of the Non-Alcoholic Drinks market in Romania.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in Romania can also be attributed to favorable macroeconomic factors. Romania has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to allocate more of their budget towards beverages, including non-alcoholic options. Additionally, the tourism industry in Romania has been flourishing, attracting both domestic and international visitors. This has created opportunities for the Non-Alcoholic Drinks market to cater to the diverse preferences of tourists, further driving market growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.