Food - Romania

Romania

Revenue in the Food market amounts to US$46.70bn in 2024. The market is expected to grow annually by 5.13% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$10.09bn in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$2,456.00 are generated in 2024.
In the Food market, 0.7% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 12.47bn kg by 2029. The Food market is expected to show a volume growth of 2.3% in 2025.
The average volume per person in the Food market is expected to amount to 599.10kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The Food market in Romania has seen steady growth, with various factors such as increasing health consciousness, convenience of online services, and adoption of digital technologies driving this growth. However, due to minimal growth rate, the market is impacted by factors such as fluctuating demand, changing consumer preferences, and competition from local and international players.

Customer preferences: In Romania, there is a growing trend towards healthier food options and sustainable consumption practices. This is driven by a rising awareness of the impact of food choices on personal health and the environment. As a result, there is a growing demand for organic, locally sourced, and plant-based products. Additionally, the convenience of online grocery shopping and home-delivery services has become increasingly popular among busy urban consumers. This shift towards conscious and convenient food choices is likely to continue as more individuals prioritize their health and well-being.

Trends in the market: In Romania, The Food market industry is experiencing a surge in demand for healthy and organic products. This trend is driven by a growing awareness of the benefits of a healthy diet and an increasing focus on sustainability. As a result, there is a rise in the number of health food stores and online platforms offering organic and locally sourced products. This trajectory is significant for industry stakeholders as it presents opportunities for growth and innovation in product offerings. However, it also poses challenges in terms of sourcing and supply chain management. Additionally, with the rise of e-commerce and online delivery services, The Food market industry in Romania is likely to see a shift towards digitalization and the emergence of new business models. This trend could potentially disrupt traditional market players and create opportunities for new entrants in the market.

Local special circumstances: In Romania, The Food market is heavily influenced by the country's rich agricultural history and diverse cuisine. The geographical location of Romania, with its fertile land and temperate climate, allows for a wide variety of locally grown produce, meats, and dairy products. This results in a strong emphasis on fresh, locally sourced ingredients in The Food market. Additionally, Romania's cultural influences from neighboring countries, such as Hungary and Turkey, have led to a fusion of flavors and dishes unique to the region. Furthermore, the country's strict regulations on food quality and safety ensure that consumers have access to high-quality and safe food products. These factors contribute to the dynamic and thriving food market in Romania.

Underlying macroeconomic factors: The Food market in Romania is heavily influenced by macroeconomic factors such as the country's economic stability, consumer purchasing power, and government policies. A growing economy and rising disposable income are driving consumer spending on food, leading to a robust food market. Additionally, the government's focus on promoting domestic food production and reducing food imports has also contributed to the growth of the market. However, the recent economic slowdown and inflation have led to a decline in consumer spending, posing a challenge for The Food market. The increasing health consciousness among consumers and the growing trend of healthy eating is also shaping the demand for healthier and organic food products in the market. Overall, the performance of The Food market in Romania is closely tied to the country's macroeconomic conditions and policies.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.