DIY & Hardware Store - Romania

Romania

In Romania, the revenue in the DIY & Hardware Store market reached US$6.52bn in 2024.
It is projected to experience an annual growth rate of 4.64% (CAGR 2024-2029).
When compared globally, in China leads the market with a revenue of US$785bn in 2024.
In terms of per person revenues, in Romania generates US$332.40 units of currency in 2024.
Romania's DIY & Hardware Store market is experiencing a surge in demand due to the country's growing middle class and increasing home renovation projects.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The Romanian DIY & Hardware Store Market is seeing steady but minimal growth, influenced by factors such as a growing DIY culture, increased interest in home improvement, and the convenience of online shopping. However, challenges in the economy and competition from traditional brick-and-mortar stores may be impacting the overall growth rate. Innovations in tools and technology, as well as changing consumer preferences, could potentially drive further growth in the market.

Customer preferences: One of the notable shifts in consumer preferences in the DIY & Hardware Store Market market in Romania is the growing demand for sustainable and eco-friendly products. This is driven by a shift towards more environmentally conscious lifestyles, as well as a growing awareness of the impact of material waste and pollution. As a result, there is an increasing demand for eco-friendly materials, such as recycled or sustainable wood, and energy-efficient and water-saving products. This trend is expected to continue as more consumers prioritize sustainable living and contribute to the circular economy.

Trends in the market: In Romania, the DIY & Hardware Store Market is currently experiencing a trend of increased adoption of online shopping and delivery services. This trend has been accelerated by the COVID-19 pandemic, as more consumers are turning to online shopping for their DIY and hardware needs. The rise of ecommerce in the country has also led to the emergence of new players in the market, such as online-only retailers and digital platforms that connect consumers with local hardware stores. This trend is expected to continue in the future, with industry stakeholders investing in online capabilities to meet the evolving consumer preferences and remain competitive in the market. However, there may be potential implications for traditional brick-and-mortar stores, as they may struggle to compete with online retailers, and may need to adapt their business models to include online channels in order to survive.

Local special circumstances: In Romania, the DIY & Hardware Store Market is influenced by its unique geographical landscape, with the Carpathian Mountains making it challenging for distribution and transportation. The country also has a strong DIY culture, with a preference for high-quality and durable products. Additionally, the market is regulated by a strict building code, which requires certain standards to be met for construction and home improvement projects. These factors contribute to the demand for specialized products and services and shape the competitive landscape in Romania.

Underlying macroeconomic factors: The DIY & Hardware Store Market in Romania is affected by macroeconomic factors such as GDP growth, inflation rates, and government spending. The country's economic stability and investment climate play a significant role in the growth of the market, as they determine consumer confidence and purchasing power. Additionally, regulatory policies and initiatives aimed at promoting entrepreneurship and small businesses can have a positive impact on the DIY & Hardware Store Market. Moreover, with the rise of e-commerce and digital transformation, retailers in Romania are increasingly adopting online strategies to enhance their market reach and customer experience, thus impacting the growth of the DIY & Hardware Store Market in the country.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.